JAKARTA, KOMPAS.com - Setelah heboh dengan UT KAWS Summer, kini, Jumat (21/6/2019), gerai Uniqlo Indonesia kembali diserbu pengunjung setelah merilis koleksi baru yang memiliki desain dari salah satu grup K-Pop kenamaan, BTS.
Koleksi tersebut mewujud dalam desain BT21, karakter animasi buatan BTS dan Line Friends. Ada 12 desain berbeda dari logo dan karakter BT21 tersebut.
Uniqlo Uniqlo UT BT21 Collection Uniqlo UT BT21 Collection
Adapun karakter-karakter tersebut mulai dari TATA, VAN, KOYA, RJ, SHOOKY, MANG, CHIMMY dan COOKY, di mana semua tampil di desain.
Di Indonesia, dari pantauan Kompas.com di media sosial, sejumlah pengunjung mulai antre demi mendapatkan kaos dengan desain berbeda dari logo dan karakter BT21 tersebut.
View this post on Instagram A post shared by Urban Sneaker Society (@urbansneakersociety) on Jun 20, 2019 at 8:06pm PDT
Laman Instagram @urbansneakersociety, misalnya, menampilkan antrean di beberapa gerai Uniqlo Indonesia.
"*BREAKING NEWS* Sudah terlihat antrian antrian di sepanjang Uniqlo Stores di Indonesia salah satunya di Mall Bali Galeria pagi ini. Most of them want to collect the newest Uniqlo X BT21 collective! Which one is going to sold out faster? Uniqlo BT21 or Uniqlo Kaws?" tulis akun @urbansneakersociety.
Sementara itu, pantauan Kompas.com di gerai Uniqlo Grand Indonesia sejak pagi ini pun demikian.
Antrean mengular panjang di depan gerai hingga ujung eskalator LG. Mereka membuat empat baris untuk mengantre demi mendapatkan kaos seharga Rp 149.000 ini.
Sebelum mengantre, para calon pembeli diharuskan untuk mengambil nomor antrean di dalam toko Uniqlo yang dipegang oleh salah satu penjaga wanita.
Dua orang sekuriti juga bertugas di depan toko untuk mengatur antrean dan mengarahkan para calon pembeli.
TEMPO.CO, Jakarta - Setelah penantian panjang para penggemar BTS, Army, produksi kaus yang digarap bersama antara Uniqlo x BT21 pun segera dirilis secara internasional pada 21 Juni 2019. Baca juga: Pakaian Dalam Berteknologi Airism, Bikin Keringat Cepat Kering Seperti yang diketahui, Uniqlo sendiri merupakan perusahaan retail asal Jepang yang menjual produk fashion bagi pria maupun wanita. Telah berdiri sejak 1949, Uniqlo memang selalu hadir dan bekerjasama dengan banyak artis ternama. Sebut saja salah satunya dengan KAWS dan Keith Haring. Karena begitu besar antusiasme masyarakat dengan setiap kolaborasi, Uniqlo kini kembali menggaet nama besar lainnya, yakni BT21. Melansir dari Fashionista.com pada 19 Juni 2019, BT21 merupakan karakter dari Bangtan Boys atau BTS untuk sebuah aplikasi perpesanan, Line. Ini terdiri dari delapan gambar yang diberi nama Tata, Mang, Chimmy, RJ, Koya, Cooky, Shooky, dan Van.
Setiap karakter mewakili masing-masing anggota grup K-pop, kecuali Van. Van merupakan robot berwarna abu-abu yang bertugas untuk membantu dan melindungi BTS setiap saat. Dikarenakan besarnya minat masyarakat dimana sejak dirilis pada September 2017, stiker BT21 telah mencatat lebih dari 28 juta unduhan, tak heran Uniqlo memanfaatkannya. Menggunakan teknologi UT imprint, situs Hypebeast.com pada 19 Juni 2019 mengatakan bahwa Uniqlo rencananya akan menghadirkan kaos bersablon halus. Selain itu, kaos tersebut berbentuk unisex atau bisa digunakan pria dan wanita. Ukuran lengan pun dapat disesuaikan dimana tersedia lengan pendek maupun lengan panjang bagi para pembelinya. Baca juga: HUT RI ke 73, Uniqlo Luncurkan Busana Bergaya Patriotik Berdasarkan situs Uniqlo Indonesia, kaus lengan pendek Uniqlo x BT21 dijual seharga Rp 149 ribu. Tertarik membeli? SARAH ERVINA DARA SIYAHAILATUA | FASHIONISTA | HYPEBEAST
BT21 merupakan sebuah Kekayaan Intelektual baru yang diciptakan sebagai proyek pertama dari ‘FRIENDS CREATORS’. Ada delapan karakter bernama KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY dan VAN. Stiker BT21 yang dirilis di LINE STORE sejak September 2017, tercatat lebih dari 28 juta unduhan dan lebih dari 3,3 miliar eksposur Twitter secara global.
LINE FRIENDS meluncurkan produk perdana BT21 di toko-toko di Seoul, New York, Tokyo, dan Los Angeles. FRIENDS CREATORS: sebuah strategi jangka panjang yang unik dan kreatif untuk menciptakan jenis bisnis IP karakter baru berdasarkan keunikan seniman global dari berbagai bidang.
CewekBanget.ID - Fans kpop khususnya ARMY, nama fans BTS , tentu sudah enggak asing lagi dengan Universtar BT21 . Pangeran Tata yang jatuh ke bumi kemudian bertemu dengan enam anggota lain bernama Koya , RJ, Shooky , Mang , Chimmy , Tata , dan Cooky . Tujuh karakter tersebut akhirnya membuat BT21 dan bermimpi menjadi bintang paling terkenal di alam semesta, The Universtar. Tujuh karakter super menggemaskan yang sudah rilis sejak September 2017 ini siap hadir di UNIQLO T-Shirt atau UT lho, girls! Fyi, UT sendiri adalah produk dari Uniqlo yang mengubah t-shirt jadi kanvas seni. Kanvas seni ini akan mengekspresikan kepribadian dan selera kita sebagai pemakainya. Sejumlah karakter sudah "dituangkan" dalam UT ini lho, girls. Kini giliran karakter BT21 yang siap rilis di UNIQLO T-Shirt . Agar enggak kehabisan, yuk intip informasinya! Kapan rilis dan dimana kita bisa mendapatkan UT? UNIQLO t-shirt x BT21 ini siap rilis pada Jum'at, 21 Juni 2019 mendatang ya, girls! Enggak perlu khawatir produk ini hanya akan tersedia di Jakarta saja, karena UT BT21 sendiri tersedia di seluruh toko UNIQLO mulai tanggal di atas. Baca Juga: Cek Makanan yang Bikin Kulit Makin Glowing Sesuai Golongan Darah, Yuk!
Jika ditotal, terdapat 12 warna dan motif dari karakter BT21. Mulai dari putih hingga biru muda, karakter BT21 yang menggemaskan siap hadir di UNIQLO t-shirt ini. Fyi, harga UNIQLO BT21 ini adalah Rp 149.000 dengan ukuran XS hingga XL. Enggak akan ada re-stock Satu lagi yang perlu kita ketahui kalau UNIQLO BT21 ini bukan produk limited edition. Namun, produk ini bukan enggak mungkin sangat banyak peminatnya, jadi sangat mungkin kita akan kehabisan UNIQLO BT21 ini. Perwakilan UNIQLO melalui FAME74 mengungkapkand kalau " Koleksi habis terjual, enggak akan ada re-stock." Jadi, jangan sampai kehabisan ya, girls! (*) Baca Juga: 4 Ide OOTD Pakai Combat Boots Ala Anak Cornelia Agatha, Makayla Lalwani. Simpel Banget!
loading... JAKARTA - Uniqlo mengumumkan kolaborasi dengan boy band BTS dan karakter Naver mereka BT21. Melalui akun Instagram, baik internasional maupun Korea, Uniqlo berbagi berita tentang karakter BTS yang akan segera menghiasi gerai mereka. Dilansir Koreaboo, perwakilan Uniqlo mengatakan kolaborasi ini tersedia secara global dan para ARMY, sebutan penggemar BTS di seluruh dunia dan secara tidak langsung mereka diminta untuk berbelanja. Apalagi, koleksi yang ditawarkan terbilang sangat beragam. Para ARMY bisa memiliki barang-barang fashion sehari-hari yang menjadi ciri khas Uniqlo dengan karakter BT21. Koleksi ini dijadwalkan akan dirilis pada 21 Juni 2019 mendatang dengan tajuk BT21 X UNIQLO. Sementara, poster BT21 X UNIQLO yang beredar online sebenarnya menunjukkan kaus lengan pendek pria akan tersedia mulai 17 Juni 2019 dengan harga USD14,90. Boyband yang digawangi oleh RM ini telah melakukan kolaborasi yang tak terhitung jumlahnya dengan merek-merek di seluruh dunia. Namun, kali ini ARMY sangat senang ketika mereka datang ke gerai Uniqlo karena mereka percaya bahwa karakter BTS yang menggemaskan akan sangat cocok dengan produk Uniqlo. Uniqlo memprediksi, koleksinya kali ini akan menarik perhatian bagi para pecinta fashion, khsusnya ARMY sehingga mengantsisipasi tingginya jumlah pembeli. (tdy)
BTS ARMY REJOICE! A collaboration between BT21 — the animated characters created by the K-pop group — and the Japanese retailer Uniqlo has just been announced. The collab will feature 12 different t-shirt designs with the BT21 logo and characters front and center. Yes, that’s right, the adorably-fluffy and food-loving RJ and dance-lover Mang (whose real identity remains a mystery) will be featured on Uniqlo tees! We predict that these tees will sell like hotcakes. Fans online are already anticipating the large swarms of crowds that will ascend upon Uniqlo stores later this month.
The collaboration was created in conjunction with LINE FRIENDS, the super-cute characters based on the stickers from the mobile messaging app Line. TATA, VAN, KOYA, RJ, SHOOKY, MANG, CHIMMY and COOKY all make appearances on the designs. Plus, LINE FRIENDS just opened a store in Hollywood, where, for a limited time, you can get BT21 sticker packs and bags with purchases over $50 and $100.
The T-shirts will be available in men’s sizing XS – 3XL and cost $14.90 (budget friendly!). You can purchase the tees online and in-store at Uniqlo locations worldwide on June 21. Some of our favorite picks from the drop include a Commes Des Garcons inspired TATA heart-tee, a millennial pink COOKY tee with the message “PINKISH TOUGH BUNNY,” and a “Passionate Chimmy” tee that’s reminiscent of the artist Keith Haring’s designs (who also has a Uniqulo series).
Fans are gearing up for the drop by sharing reaction memes on Twitter and mourning their soon-to-be-empty wallets. (With a price of $14.99, who can resist getting two tees??)
Set an alert on your phone for June 21st because these items are sure to sell out fast.
BTS is a Korean idol group who in 2017, created some character designs in collaboration with Line.
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Uniqlo then teamed up with them to create a few shirts based on these characters.
Here’s how the T-shirts look:
They released the collection today, June 21, 2019.
If you’re wondering how the queue looked in the morning, here it is:
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Uniqlo is having a collab with bt21 and there’s a queue waiting for their release of bt21 shirts sdjdjdjsj pic.twitter.com/NXHBocCV7T — yoongi_wtf (@1307Suga) June 21, 2019
The line for Uniqlo x BT21 lol ALMOST ONE WHOLE ROUND AT CWP LMAO SG ARMY POWER HAHAHA pic.twitter.com/YR0YdUo4Qy — 😺 (@monmonbii) June 21, 2019
Wow there's already a queue for bt21 uniqlo at Orchard Central… pic.twitter.com/RhArv99sy5 — 140503 at dawn 🍀🍀🥳🥳 (@joonsbicep) June 20, 2019
In fact, the premonition of queues were already evident from June 20, 2019.
BT21 designs will be available at Uniqlo SG starting tomorrow and at Somerset branch, there’s queue already 😅 What’s the chance of me and mom getting ours 🥺😭 Some more, you can only purchase 1 item per transaction 😭😭 pic.twitter.com/ipWuMC0XXA — 🌻최 씨 부인🌻 (@xmrschoix) June 20, 2019
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And a major reason for the dedicated but not that massive queue was Uniqlo’s guidelines.
Only one piece per UT design and colour.
Which would deter opportunistic scalpers.
And the way in which they apparently streamlined people in was quite ingenious as well.
I'm at Uniqlo for the BT21 shirts & there's a damn queue lol they've shut down the whole store & are only letting 10 people at a time — ash (@bluehairbias) June 21, 2019
“I’m at Uniqlo for the BT21 shirts & there’s a damn queue lol they’ve shut down the whole store & are only letting 10 people at a time.”
Which probably prevented scenes such as this.
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when bt21 x uniqlo drops pic.twitter.com/pFTlW9plHI — lin 🍒 (@kosmopink) June 15, 2019
And bonus aside, there doesn’t appear to be scalpers touting too overpriced a ware.
All in all, not bad.
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Image from Singapore Atrium Sales and Twitter
BTS at the 2018 Billboard Music Awards in Las Vegas. Photo: Frazer Harrison/Getty Images
Uniqlo knows a thing or two about elevating basics into highly sought-after items. In recent years, luxury labels Alexander Wang, Tomas Maier and Jil Sander have all partnered with the Japanese retailer on limited-edition designs, as have iconic artists KAWS and Keith Haring. For the company, collaborations provide a frisson of high fashion or a taste of a cultural phenomenon. Its latest collaboration with BT21, a group of animated characters created by K-pop band BTS, does the latter.
BTS has reached chart-topping fame in the U.S. over the last two years and has even picked up a few Guinness World Records for their incredibly engaged — mostly millennial — fan base. Testifying to its popularity, particularly among the young, the group was featured on the cover of Time magazine, and in April, became the first Korean band to perform on "Saturday Night Live."
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The seven-member band gave birth to BT21 in September 2017, when they joined the Line Friends' Creators initiative, a project where the messaging app Line works with global artists on characters and product ideas. After several rounds of sketching and development, the boys landed on eight animated figures: Tata, Mang, Chimmy, RJ, Koya, Cooky, Shooky and Van. Each character represents a different member of the band, with the exception of Van, the gray-and-white space robot, who helps to protect BTS at all times. Since their release two years ago, BT21 stickers have recorded more than 28 million downloads and over 3.3 billion Twitter exposures globally.
For the unisex capsule, the all-male group worked with Uniqlo's UT imprint — the company's line dedicated exclusively to T-shirts — to print their uniquely charming characters, as well as their cool box logo, on a range of short-sleeve tees. Highlights include a pink tee starring the sassy rabbit Cooky, which features text that reads: "pinkish tough bunny," and a baby blue tee dedicated to the dancing pony Mang.
The shirts will begin rolling out at Uniqlo stores and online on June 21 and are all priced at $14.90. You can shop them all in the gallery below.
13 Gallery 13 Images
This article has been updated from its original version to include the exact launch date, as well as clarify that the character Van is not attached to any member of BTS, while Chimmy is Jimin's character.
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After a successful collaboration with Brooklyn-based artist Kaws (Brian Donnelly), Uniqlo is set to launch another collection that is expected to be just as popular.
According to Uniqlo Indonesia’s official Instagram, the Japanese casual wear retailer is set to launch the BT21 x Uniqlo collection on June 21.
BT21 is a collection of characters created by South Korean group BTS members in collaboration with short-messaging application Line.
Read also: BTS’ BT21 characters to go on sale at Homeplus
BTS is one of South Korea’s biggest boy bands, which makes BT21 x Uniqlo among the most hotly awaited collections.
Previously, the characters were made into various merchandise, such as plush toys, cushions, passport cases and more. The collections were very popular among the band’s fan base, who call themselves ARMY. Online items sold out immediately, while several offline stores ran out of stocks in less than an hour. (jes/wng)
The BT21 t-shirt line, which BTS created in partnership with Line Friends, features eight animated characters designed by each of the guys: there's Koya (RM), RJ (Jin), Shooky (Jungkook), Mang (J-Hope), Chimmy (Jimin), Tata (V), Cooky (Suga), and Van, who is the representative and "caretaker" of the entire group. These characters not only have their own backstories (Jungkook's character Shooky "loves jokes, especially ones on friends," for example) but they also act as proxies for each of the members.
