JAKARTA, KOMPAS.com - Tepat pada hari ini, Kamis (26/4/2018), McDonald's Malaysia megeluarkan nasi lemak burger sebagai varisi cita rasa tradisional yang amat disukai di Malaysia.
Sebelumnya, Singapura juga pernah mengeluarkan hidangan serupa untuk menyambut hari jadi Singapura pada Agustus 2017 lalu.
Jika Anda penyuka hidangan burger, untuk hidangan baru ini terdapat beberapa perbedaan dari hidangan burger pada umumnya.
Perbedaan terlihat dari daging sapi yang diganti potongan paha atas ayam dengan bumbu santan yang khas dan digoreng tepung.
Saus tomatnya juga diganti sambal, ditambah potongan mentimun, tumis bawang, dan telur mata sapi.
Dikutip dari Marketing-Interactive , Chief Marketing Officer McDonald's Malaysia Melati Abdul Hai mengatakan menu tersebut terinspirasi dari para pedagang lokal yang telah sangat lama menjaga warisan kuliner lokal ini.
“McDonald's Nasi Lemak Burger terinspirasi dari kudapan nasi lokal yang dijual oleh pedagang lokal dan kami bangga dapat memberi penghormatan kepada mereka karena bisa menjaga warisan nasi lemak sampai hari ini,” katanya.
McDonald's Malaysia juga telah menciptakan berbagai rasa lokal dalam menu makanan penutupnya seperti Durian McFlurry D24, MILO McFlurry, Pie Pisang, Pie Pulut Hitam, Pie Kacang Merah, Taro Pie, dan Cone Es Cendol.
Warga Malaysia bisa menikmati varian burger tersebut mulai hari ini, dan hanya untuk beberapa waktu ke depan. Menu tersebut hanya menu seasonal, disajikan pada waktu tertentu.
The chicken patty tastes pretty good as well, with its hint of coconut, though the cornflakes crust was lacking that satisfying crunch. A bite of the burger, complete with the chicken, sambal, cucumber, egg, and onions, does evoke a nasi lemak vibe but we gotta say - it felt a little incomplete without the kacang and ikan bilis.
McDonald’s Malaysia has introduced its Nasi Lemak Burger to celebrate Malaysians’ love for its traditional all-time favourite local food. The burger will be launched starting today for a limited time only. In addition, McDonald’s Malaysia has also created a range of local flavours in its desserts menu such as the D24 Durian McFlurry, MILO McFlurry, Banana Pie, Pulut Hitam Pie, Red Bean Pie, Taro Pie and Cendol flavoured cone.
According to Melati Abdul Hai, chief marketing officer of McDonald’s Malaysia, the fast-food giant takes pride in offering “the Malaysia favourite”.
“McDonald’s Nasi Lemak Burger was inspired from the mouth-watering local nasi lemak sold by local vendors and we are proud to be able to pay tribute to them for keeping the nasi lemak legacy alive to this very day,” she said.
Melati Abdul Hai also added that McDonald’s had invited six nasi lemak vendors across Kuala Lumpur and Petaling Jaya to join the celebration of this popular dish. Moving forward, McDonald’s is said to continuously seek to bring excitement to its menu with choices of meals that cater to the tastes of its diverse customers. The McDonald’s Nasi Lemak Burger will be joining the ranks of other all-time local favourites, which include the BuburAyam, Cakoi and the very popular Ayam Goreng McD.
Last year, ahead of the National Day event, McDonald’s Singapore also launched a new localised product line featuring items such as Nasi Lemak Burger, Chendol flavoured ice cream as well as the Bandung McFizz. This is also as part of a campaign with NS50 and the Singapore Food Festival 2017. It also created an ad spot titled “Just for you, Singapore” to promote the line.
This even saw Malaysian burger joint myBurgerLab launching the Nasi Lemak Ayam Rendang burger ahead of Merdeka Day, following the release of the Nasi Lemak Burger by McDonald’s in Singapore. The new burger sparked debate between Malaysians and Singaporeans on social media , with some expressing their excitement and delight for the new burger while others calling myBurgerLab “copycats”.
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