The XFL is back, 19 years after it was originally announced in 1999. Getty Images
As if 2017 was not crazy enough, 2018 has fired its opening salvo as the return of the XFL, a controversial football league originally founded by Vince McMahon in 1999, will be officially announced on Thursday, sources close to the situation confirm to CBS Sports.
While the return of the XFL will be made official Thursday, CBS Sports has also learned that the league is not expected to start up again until 2020. McMahon, who rushed the original XFL into existence without so much as a full slate of offseason practices to prepare for the league's inaugural year, has apparently learned his lesson from one of the XFL's biggest initial mistakes.
An announcement has been set for 3 p.m. ET.
There had been unsubstantiated talk about the XFL making a return late in 2017, but Brad Shepard first reported in mid-December that McMahon, WWE's chairman, was planning to make such an announcement on Jan. 25. That day has indeed arrived.
WWE clarified at that time of the initial reports that it was not going back into the football business but McMahon will rather be doing so on his own. McMahon has created Alpha Entertainment separate from WWE and recently sold 3.34 million shares of WWE stock (about $100 million worth) in order to help fund the company. Alpha Entertainment has also since acquired five XFL trademarks that WWE abandoned between 2002 and 2005.
"Vince McMahon has established and is personally funding a separate entity from WWE, Alpha Entertainment, to explore investment opportunities across the sports and entertainment landscapes, including professional football. Mr. McMahon has nothing further to announce at this time," WWE said in a statement back on Dec. 16, 2017.
Back to the topic at hand. The original incarnation of the XFL was a joint venture between WWE (then-WWF) and NBC with McMahon and former NBC executive Dick Ebersol spearheading the project. ESPN produced a fantastic "30 for 30" documentary on the successes and failures of the XFL that is a must-watch for any sports fan, but the long and short of it is that the league attempted to do too much -- too extreme -- too fast. NBC got uncomfortable, and once it pulled its support, McMahon's baby was dead in the water. (Ironically enough, the end of the doc features McMahon and Ebersol musing about whether the XFL would work today and lessons learned from the venture.)
I've long maintained that the XFL has actually received too much grief from those looking back on its failures years later. It had some ratings successes, the football improved drastically as the season went on (it was rushed into existence and teams did not get an opportunity to truly practice ahead of the season), and some of the game's innovations (sky cam) still used to this day were adopted by the NFL and other networks. The XFL failed in large part due to a confluence of misfortunes including technical difficulties, miscast announcers, changing the rules during the season, and McMahon's decision to go to the extreme by bringing adult themes into the game -- such as overtly sexualizing the cheerleaders.
The XFL of old will be tough for any network to stomach in 2018 and beyond. Aside from the concept surrounding the cheerleaders, the XFL placed a heavy emphasis on old-school, no-holds-barred football. Considering CTE concerns and increasing attention to other health risks players face, that's an obvious issue to centering a league around such an extreme brand of football. Back in the day, the XFL even trashed the opening coin toss for the "opening scramble," which featured players running and diving for a football at midfield. One player famously separated his shoulder on the first scramble of the season and missed the rest of the year.
What one has to expect here is a somewhat toned-down version of the XFL more akin to the NFL and college football but with enough unique elements that will set it apart from the pack. It will be instrumental for McMahon to find a broadcast partner from the get go, and it will be interesting to see if he went straight for a popular streaming service considering the success he's had with the WWE Network.
CBS Sports will update this breaking news story with additional information once McMahon holds his media call Thursday afternoon.
In the latest update of the WWE's widely speculated revival of the XFL, Mike Johnson of the PWInsider is now reporting that there are plans for a relaunch in 2020.
Credit: ROSAMILIO, ROBERT
As WWE's production team reportedly prepares video footage for XFL 2020, Vince McMahon will boldly reenter the minefield of professional football, which has burned so many potential competitors to the NFL, including McMahon himself with the original launch of the XFL in 2001.
This improbable project first caught buzz when right-wing blogger Brad Shepard tweeted that WWE was set to bring back the beleaguered league, which he claimed would be announced on January 25, 2018.
David Bixenspan of Deadspin also picked up the story, which was given more life when a WWE spokesperson surprisingly admitted that Vince McMahon was using his own money to launch Alpha Entertainment, "to explore investment opportunities across the sports and entertainment landscapes, including professional football."
As the wheels continued to set in motion on the hard-headed express, ESPN's Darren Rovell went on to report that McMahon sold 3.34 million shares of WWE stock, worth approximately $100 million, to fund Alpha Entertainment. According to the story, McMahon also filed five trademarks related to the XFL, including "UFL" and "URFL."
Following the newsworthy selloff, WWE's stock—which continues to eclipse all-time highs in 2018, coming off a profitable Q3 2017, and headed into negotiations for its next television rights deal in 2019—dropped over three percent to $30.80.
It was later reported by PWInsider that Vince McMahon was refused the "UFL" trademark due to a conflict with a fitness league of the same name, while the XFL trademark would have to undergo a three-month waiting period due to regulations regarding new trademark applications.
Anybody who knows or has listened to a motivational speaker will insist that there is no such thing as failure in life, just lessons. If that is the case, McMahon learned many very valuable lesson in 2001 when his original venture into football resulted in unprecedented losses of $70 million for both WWE and NBC.
Though McMahon can use what he learned to avert disaster in 2018, the declining popularity of football—amid damning questions of CTE and social justice—has become a serious long-term problem for the NFL.
Credit: WWE.com
Football in America is not as en vogue as it was in the climate where the XFL was launched. Even at the peak of football's popularity, there is no precedent for any other league coming close to threatening the NFL outside of the curiosity-driven first night of the XFL, which drew a staggering 54 million viewers before its violent collapse.
In relaunching the XFL, McMahon is clearly striking at a time where he feels the NFL is vulnerable. He's right. The NFL is vulnerable, but unfortunately for McMahon and the return of the XFL, the same can be said about football in general.
Update: WWE has issued the following press release regarding a "live sports announcement":
According to PWInsider, WWE's production team has begun working on video footage for the eventual return of the XFL. The report stated that the XFL will officially make its comeback in 2020 to make sure they have a proper foundation put together for the league. This would include building out rosters and coaches.
As noted, Vince McMahon had started a company separate from WWE, called Alpha Entertainment - which in a statement given from WWE last month - is geared to "explore investment opportunities across the sports and entertainment landscapes, including professional football." Since that times multiple trademarks had been filed by McMahon's company, including: "UFL" and "United Football League."
Last month, McMahon sold 3.34 million shares of WWE to fund his Alpha Entertainment, LLC. The sale netted McMahon just under $100 million.
See Also Update On Vince McMahon Filing For Football And XFL Trademarks
While the initial hype of the XFL generated a strong audience, die-hard fans of the NFL heavily criticized the league, and numbers started to reflect the dissatisfaction. As a result, the XFL lasted only one season in 2001, with it resurfacing earlier this year on the ESPN 30 for 30 This Was the XFL documentary.
Source: PWInsider
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