Black Friday 2019: All the best deals you can shop today

KOMPAS.com – Pesta belanja Black Friday jatuh pada hari ini, Jumat, 29 November 2019.

Sejumlah e-commerce di Indonesia turut meramaikan dengan memberikan promo dan diskon bagi pelanggannya.

Di banyak negara, Black Friday , ditunggu-tunggu dan selalu diwarnai antrean panjang.

Bagaimana sebenarnya kisah di balik Black Friday ?

Melansir dari Telegraph, Black Friday awalnya sebetulnya berkaitan dengan krisis keuangan, bukan kegiatan belanja.

Kala itu, Jumat, 24 September 1869, dua pemodal Wall Street, Jim Fisk dan Jay Gould Bersama-sama memborong emas di AS dengan harapan harga mengalami kenaikan.

Selanjutnya, dijual untuk mendapatkan keuntungan besar.

Atas tindakan kedua pengusaha tersebut, harga emas AS jatuh dan membuat banyak orang di Wall Street bangkrut.

Beberapa tahun setelahnya, hari setelah Thanksgiving dikaitkan dengan Black Friday.

Thanksgiving merupakan perayaan tersendiri di AS dan ditetapkan sebagai hari libur.

Warga menggunakan hari tersebut serta hari sesudahnya sekaligus sebagai hari untuk membeli barang-barang terkait kebutuhan Natal.

Saat itu, toko-toko di AS mencatat bahwa keuangan mereka yang awalnya memburuk mulai membaik sepanjang tahun.

Sehari setelah Thanksgiving, mereka menjual barang dagangan dengan harga diskon.

Istilah Black Friday muncul pertama kali dari petugas polisi di Philadelphia.

Ia menghubungkan istilah tersebut setelah munculnya kerumunan besar orang-orang pasca Thanksgiving tahun 1950-an.

Kekacauan pun terjadi, di antaranya kemacetan lalu lintas dan banyaknya aksi pengutilan.

Hal ini membuat petugas polisi sibuk. Mereka tak bisa mengambil cuti kerja dan harus bekerja shift untuk mengendalikan kekacauan karena Black Friday .

Penyebutan fenomena ini menjadi Black Friday muncul di kalangan para petugas polisi.

Saat istilah itu menyebar ke seluruh Philadelphia, para pedagang kurang sepakat dengan penyebutan Black Friday yang mereka anggap berkonotasi negatif.

Mereka kemudian berusaha mengubahnya menjadi istilah Jumat Besar atau Big Friday , namun tak berhasil.

Black Friday lantas mulai dikenal di media cetak setelah iklan yang diterbitkan majalah The American Philatelist tahun 1966.

Akhir 1980-an, istilah tersebut semakin dikenal di kalangan pengecer yang kemudian mengaitkannya dengan penjualan pasca-Thanksgiving.

Saat ini Black Friday menjadi momen belanja terbesar di AS setiap tahun.

Toko-toko memotong harga untuk meningkatkan penjualan dan keuntungan.

Black Friday turut menyebar ke berbagai negara, termasuk di Indonesia.

Di Amerika Serikat, biasanya ritel-ritel akan dipadati pembeli saat Black Friday .

Namun, di Indonesia, Black Friday dikaitkan dengan diskon belanja yang diberikan oleh toko-toko online meskipun beberapa toko offline ada pula yang ikut meramaikan momen ini.

tirto.id - Pesta belanja online Black Friday akan jatuh pada Jumat, 29 November 2019 besok. Sejumlah e-commerce di Indonesia ramai-ramai memberikan promo dan diskon bagi pelanggannya. E-commerce yang turut berpartisipasi di Black Friday di antaranya Lazada dengan diskon hingga 70 persen, Shopee diskon hingga Rp500 ribu, Bukalapak diskon 99 persen hingga Blibli diskon Rp100 ribu untuk pembelian ponsel. Berikut adalah daftar promo Black Friday sejumlah e-commerce di Indonesia. Zalora Ada promo menarik dari Zalora yaitu diskon hingga 70 persen plus 20 persen ekstra, yang bisa diperoleh minimal pembelanjaan Rp349 ribu untuk semua pelanggan dan tanpa minimum untuk pelanggan baru. Pelanggan bisa menggunakan kode voucher YOURTREATS untuk memperoleh diskon. Adapun diskon "Speed Deals" hingga 70 persen khusus pukul 14.00-17.00 WIB. Untuk informasi lebih detail mengenai promo Black Friday Zalora, bisa dicek melalui tautan berikut: ZALORA Shopee Shopee menggelar promo bank dan kredir online selama Black Friday, yaitu diskon hingga Rp500 ribu. Promo dari BCA diskon kredit sebesar Rp120 ribu dengan kode promo BCA12BDAY untuk minimal transaksi Rp2 juta. Diskon kredit BNI Rp100 ribu dengan kode promo BNIK12BDAY untuk minimal transaksi Rp1,5 juta atau diskon debit Rp50 ribu dengan kode promo BNIDBT12BDAY untuk minimal transaksi Rp1 juta. Selanjutnya, diskon kredit Bank Mandiri Rp120 ribu dengan kode MANDIRI12, untuk minimal transaksi Rp2 juta. Untuk informasi lebih detail terkait daftar bank dan promonya, bisa dicek melalui tautan berikut: SHOPEE. Bukalapak Ada promo diskon hingga 99 persen untuk Black Friday. Selain itu, Bukalapak juga menawarkan promo SUPER CUAN akhir tahun cashback 3 x Rp100 ribu dengan kode voucher SUPERCUAN . Promo ini berlaku hingga 18 Desember 2019. Promo Pesta Gajian khusus bagi pengguna DANA yaitu beli voucher seharga Rp1 untuk diskon hingga Rp100 ribu. Untuk informasi lebih detail terkait promo Balck Friday Bukalapak, bisa dicek melalui tautan berikut: BUKALAPAK. Blibli Blibli memberikan diskon berupa potongan harga langsung hingga Rp100 ribu setiap pembelian ponsel Samsung dengan kode voucher SYOK11-HAPE. Selain itu, untuk setiap pembelian ponsel Samsung, ada promo gratis pengiriman, cicilan 0 persen hingga 24 bulan tanpa kartu kredit. Untuk informasi lebih lanjut terkait promo Black Friday Blibli, bisa dicek melalui tautan berikut: BLIBLI. Sejarah Black Friday Dilansir dari laman Black Friday Global , pada awalnya, Black Friday adalah peristiwa satu hari di Amerika Serikat. Namun, selama beberapa tahun terakhir, acara ini telah berkembang menjadi maraton belanja yang berlangsung selama beberapa hari. Kadang-kadang dapat dimulai pada hari Kamis dan berlanjut sampai akhir minggu, atau bahkan bulan. Dalam upaya untuk menarik perhatian konsumen, beberapa toko memulai apa yang disebut presales pada hari Senin. Namun, di sebagian besar negara, puncak minat pembeli turun pada hari yang sama. Di Indonesia, data Google Trends untuk 19-25 November 2018 menunjukkan bahwa dua pertiga dari semua pertanyaan yang terkait dengan penjualan Black Friday dicatat pada hari Jumat sebesar 39,7 persen. Namun demikian, minat pelanggan mulai tumbuh pada hari Rabu dan memudar pada hari Minggu. Kecenderungan ini menjadi ciri khas tidak hanya Indonesia tetapi juga negara lain. Penelitian yang dilakukan oleh Black-Friday.Global pada tahun 2018 menunjukkan bahwa 36 persen orang Indonesia yang disurvei mengetahui keberlangsungan Black Friday. Namun, tidak semua dari mereka dapat mengingat tanggal yang tepat, yang dapat menjelaskan peningkatan minat secara bertahap dalam acara ini bahkan beberapa minggu sebelum acara tersebut berlangsung. Data Black-Friday.Global internal untuk 2018 di Indonesia menunjukkan peningkatan penjualan 68 persen dibandingkan dengan hari biasa. Angka tinggi seperti itu tidak biasa. Misalnya, di Singapura peningkatannya adalah 511 persen, di Inggris - lebih dari 1,708 persen, dan di Jerman - lebih dari 2,418 persen. Menurut survei, di antara warga Indonesia yang akan mengambil bagian dalam kegilaan Black Friday, 36 persen sudah tahu apa yang harus dibeli. Adapun jumlah barang yang dibeli, orang Indonesia akan membeli rata-rata 3 produk. Statistik tahun lalu menunjukkan bahwa kategori produk paling populer di antara pembeli Black Friday di Indonesia adalah sepatu, pakaian, elektronik, kosmetik dan parfum, serta travel.

The biggest shopping day of the year is here. Even though the build up to Black Friday starts earlier and earlier every year, there's nothing like the day itself, when the best sales and deals are finally unveiled.

Of course, all those sales are hard to sort through, and not everything is worth the time (or money). That's why we've created this guide to the must-shop deals of the day, broken out by category, with brands and retailers listed alphabetically, so you can easily find what you're looking for.

We'll be covering all the sales and deals throughout the weekend and into Cyber Monday, so check back for updates. To stay up to date throughout the season, sign up for our twice-weekly email newsletter here.

Major retailers

Tech, gaming and toys

DJI : Save up to 40% on drones like the Mavic Air and on cameras like Osmo Action or Osmo Pocket .

Save up to like the Mavic Air and on . Eargo : Get the EargoNeo for $500 off on Amazon.

Get the on Amazon. Google : Save $200 on the Pixel 4 and 4 XL across all colors.

Save across all colors. Griffin Technology : Now's your chance to save up to 70% off charging cables, docks, power bricks , folios, cases and tons of accessories.

Now's your chance to save up to , folios, cases and tons of accessories. HP : This Black Friday, get up to 65% off select doorbusters , 5% off select PCs over $999 with code HOLIDAYPC and 10% off select PCs $1,399 or more with code HOLIDAYPC10.

This Black Friday, get up to , 5% off select PCs over $999 with code HOLIDAYPC and 10% off select PCs $1,399 or more with code HOLIDAYPC10. Incase : Save 50% sitewide on laptop sleeves and backpacks . Plus score up to 70% off factory items.

Save . Plus score up to 70% off factory items. Incipio : Score up to 40% off all cases on the site and take an additional 70% off all sale accessories.

Score up to on the site and take an additional 70% off all sale accessories. Insignia : Get a 32-inch Fire TV Edition HD TV for just $99.99 on Amazon.

Get a for just $99.99 on Amazon. Lenovo: Black Friday is in full force with up to 64% off select laptops, and up 75% off all other sale products.

LEGO : Save up to 30% on selected sets , perfect for holiday gifting from now through Dec. 2. From 30% off the NINJAGO® City Docks set or Cinderella's Dream Castle (among others) there's something for every LEGO-lover.

, perfect for holiday gifting from now through Dec. 2. From 30% off the NINJAGO® City Docks set or Cinderella's Dream Castle (among others) there's something for every LEGO-lover. LG : Save big on home appliances, TVs and cell phones this Black Friday at LG. We're looking at up to 50% on the Stylo 5 or G8 ThinQ .

Save big on home appliances, TVs and cell phones this Black Friday at LG. We're looking at up to . Motorola : While the new RAZR isn't on sale, Motorola is marking down the Moto Z3, G6, G6 Play, Z4, Motorola One and many other phones.

While the new RAZR isn't on sale, Motorola is marking down the Moto Z3, G6, G6 Play, Z4, Motorola One and many other phones. Nest : Save $20 on a single Nest Wi-Fi router.

on a single Nest Wi-Fi router. Oculus : Save $50 on the Rift S VR headset . Just remember you'll need a gaming desktop or laptop to power it.

Save . Just remember you'll need a gaming desktop or laptop to power it. OSMO: Save up to 30% off STEM and play infused sets that pair with tablets like the Apple iPad or Amazon's Fire tablets.

Fashion and beauty

Adidas : Discounts are available across popular styles, including $20 off the brand's signature Stan Smith Shoes .

Discounts are available across popular styles, including . Alala : Save on activewear with 25% off sitewide using code BLACKOUT.

Save on activewear with using code BLACKOUT. Alexis Bittar : The online jewelry retailer is giving shoppers 25% off sitewide with the code GIVETHANKS until Dec. 3.

: The online jewelry retailer is giving shoppers with the code GIVETHANKS until Dec. 3. Alo Yoga : Take up to 70% off select sale items and 30% off full price items , with special deals dropping every day through Cyber Monday.

Take up to and , with special deals dropping every day through Cyber Monday. American Apparel : This deal isn't half bad. Everything is 50% off at American Apparel with promo code 50ALL.

This deal isn't half bad. at American Apparel with promo code 50ALL. Ann Taylor : Take 50% off sitewide with code BLACKFRIDAY.

Take with code BLACKFRIDAY. Avenue : Take 50% off all the plus size fashions , including tons of stylish holiday party-ready outfits.

Take , including tons of stylish holiday party-ready outfits. Baggu: Get 15% off sitewide from adorable reusable bag brand Baggu. You can also get 25% off orders of more than $50 and 30% off orders of $100 or more through December 3. And there's free shipping for orders over $30.

Ban.do : The always colorful retailer Ban.do is offering 30% off its entire site with the code THIRTYOFF through Dec. 2. Consider this the perfect time to snag one of its adorable planners or array of gifts under $25.

The always colorful retailer Ban.do is offering with the code through Dec. 2. Consider this the perfect time to snag one of its adorable planners or array of gifts under $25. Bare Necessities : For all your lingerie, shapewear, and underwear needs, Bare Necessities is offering 25% off sitewide , plus free 2-day shipping.

For all your lingerie, shapewear, and underwear needs, Bare Necessities is offering , plus free 2-day shipping. BaubleBar : Amp up your holiday party outfits with a few new statement pieces from BaubleBar. Take 25% off full-price items using promo code FESTIVE25 .

Amp up your holiday party outfits with a few new statement pieces from BaubleBar. Take . Betsey Johnson : Get 35% off your entire order at Betsey Johnson, a brand that specializes in holiday-appropriate sparkly shoes and accessories, through Dec. 1.

Get at Betsey Johnson, a brand that specializes in holiday-appropriate sparkly shoes and accessories, through Dec. 1. Billabong : Hundreds of new markdowns are an extra 60% off right now.

Hundreds of new right now. bkr : Take 25% off everything from bkr. Use promo code BLACKFRIDAY2019 to score the discount, plus a mini lip balm trio with every order.

Take from bkr. Use promo code BLACKFRIDAY2019 to score the discount, plus a mini lip balm trio with every order. Bloomingdales : The more you buy from Bloomingdales, the more you'll save. Take 15% off purchases of $100 to $249 , 20% off $250 to $399, and 25% off orders of $400 or more on labeled items.

The more you buy from Bloomingdales, the more you'll save. Take , 20% off $250 to $399, and 25% off orders of $400 or more on labeled items. Bobbi Brown : Looks like a stunning deal on makeup from Bobbi Brown with 25% off all orders for Black Friday.

Looks like a stunning deal on makeup from Bobbi Brown with for Black Friday. Boden : Use code H7N3 for 30% off (plus free shipping and returns) at this family-friendly clothing brand.

Use (plus free shipping and returns) at this family-friendly clothing brand. Body Shop Online : Body Shop's online store is offering 40% off sitewide, 50% off seasonals, 25% off gifts and $5 shower gels until Dec. 4.

Body Shop's online store is offering 40% off sitewide, 50% off seasonals, 25% off gifts and $5 shower gels until Dec. 4. Bombas : Take 20% off sitewide with code HOLIDAY20 to save on a pair (or two) of these socks.

Take to save on a pair (or two) of these socks. Bonobos: The men's clothing brand is offering 30% off sitewide with code BFWEEK, so there's no better time to snag a pair of the brand's beloved chinos.

Boohoo : The extra-sparkly women's clothing and accessories brand Boohoo has everything you could need to dress up for a holiday party. The brand is offering 60% off everything on its website.

The extra-sparkly women's clothing and accessories brand Boohoo has everything you could need to dress up for a holiday party. The brand is offering on its website. Botkier : Shoes and accessories, 30% off $150+ and 40% off $250+ , no code needed.

Shoes and accessories, and , no code needed. Calpak : Take 15% off some of the most stunning luggage and travel accessories we've ever laid eyes on.

Take and travel accessories we've ever laid eyes on. Carbon38 : Use code THANKS30 for 30% off the site's Give Thanks Edit, which includes bestsellers like the glossy, perfect for every occasion Takara Leggings.

Use the site's Give Thanks Edit, which includes bestsellers like the glossy, perfect for every occasion Takara Leggings. Carhartt : Carhartt's workwear is durable, yet on-trend. And for Black Friday, you can save 25% on gear , including Full Swing, gloves, footwear, bags, socks, and more.

Carhartt's workwear is durable, yet on-trend. And for Black Friday, you can , including Full Swing, gloves, footwear, bags, socks, and more. Champion : From gym class to streetwear, comfy, cool tees, sweatshirts, sweatpants, and more are discounted for the brand's Pre-Black Friday Sale. Take 10% off orders of $100 or more , 15% off $150 and 20% of $200 or more.

From gym class to streetwear, comfy, cool tees, sweatshirts, sweatpants, and more are discounted for the brand's Pre-Black Friday Sale. Take , 15% off $150 and 20% of $200 or more. Charles & Keith: Select styles from Charles & Keith are up to 50% off, plus a bunch of holiday-ready, full-price items are 20% off.

Draper James : The Southern-inspired fashion brand founded by Reese Witherspoon is offering 25% off sitewide , including sale items.

The Southern-inspired fashion brand founded by Reese Witherspoon is offering , including sale items. Dyson : You can get the coveted Supersonic Hair Dryer, plus two gifts of your choice — ranging from a stand to a chic carrying case — for just $399.99 . At Nordstrom, you can get the red gift edition of the Supersonic Hair Dryer with its own presentation case — a $459 value — for just $399 , plus free shipping .

You can get the coveted Supersonic Hair Dryer, plus two gifts of your choice — ranging from a stand to a chic carrying case — for . At Nordstrom, you can get the red gift edition of the Supersonic Hair Dryer with its own presentation case — , plus free shipping eBags : Save up to 70% on high-quality luggage and travel accessories. Use code EXTRA for an additional 50% off sitewide, though exclusions apply.

Save up to and travel accessories. Use sitewide, though exclusions apply. Eileen Fisher : Through Dec. 2, over 500 already marked-down styles are an extra 20% off .

Through Dec. 2, over . Express : Everything is 50% off for Black Friday, plus free shipping, through Dec. 2.

Everything is for Black Friday, plus free shipping, through Dec. 2. Fanatics : Use promo code TURKEY to show your team spirit and get 65% off .

Use promo code TURKEY to show your team spirit and . Foreo : Get up to 40% off some of sleekest skincare tools and devices we've ever seen. We're looking specifically at the Luna line, a collection of silicone electric facial cleansing devices that work to exfoliate, cleanse and lift your skin.

Get up to and devices we've ever seen. We're looking specifically at the Luna line, a collection of silicone electric facial cleansing devices that work to exfoliate, cleanse and lift your skin. Forever 21 : Forever 21's Black Friday deal won't last forever. Right now, take 30% off everything on their site with promo code GIVETHX.

Forever 21's Black Friday deal won't last forever. Right now, take on their site with promo code GIVETHX. Fossil : Use code INTHEBAG to take advantage of Black Friday savings through Dec. 1, with some products offered at 50% off their original price.

Use to take advantage of Black Friday savings through Dec. 1, with some products offered at 50% off their original price. Franco Sarto : Through Dec. 2, the Italian-inspired leather shoe brand is offering 40% off sitewide with code FRANCOHOLIDAY40 , which means many of their surprisingly affordable ankle booties are now less than $100 . The brand also offers a wide selection of wide calf boots.

Through Dec. 2, the Italian-inspired leather shoe brand is offering , which means many of their surprisingly affordable . The brand also offers a wide selection of wide calf boots. Frank and Oak: Code BF30 gets you 30% off everything (except gift cards and outerwear) through Dec. 3. Best of all, for every order placed before Cyber Monday, the clothing brand will be planting a tree in the Amazon in partnership with One Tree Planted.

Madewell : Take 30% off your purchase using the code GIFTWELL through Dec. 1.

Take using the code GIFTWELL through Dec. 1. Marc Jacobs : Marc Jacobs is taking 40% off all Marc-downs and 50% off select handbag s. Plus, sweatshirts are going for just $95.

Marc Jacobs is taking s. Plus, sweatshirts are going for just $95. Mejuri : Mejuri usually doesn't do sales, but the cult-favorite jewelry retailer is offering savings for Black Friday this year with 10% off one item, 15% off two, and 20% off three —no promo code required.

Mejuri usually doesn't do sales, but the cult-favorite jewelry retailer is offering savings for Black Friday this year with —no promo code required. Mr Porter : Save on the most coveted fashions for guys with 30% off through Cyber Monday . Nearly 1,000 styles are marked down, and the discount will be automatically applied at checkout.

Save on the most coveted fashions for guys with . Nearly 1,000 styles are marked down, and the discount will be automatically applied at checkout. MZ Wallace : Use code GIFTJOY for a free Small Metro Pouch (a $45 value) with any purchase of $250 or more.

Use (a $45 value) with any purchase of $250 or more. Naadam : Use code BF30 for 30% off some of the softest (and sustainable) cashmere on the market.

Use code some of the softest (and sustainable) cashmere on the market. Nike : Take an extra 25% off sale styles with code SEASONMVP.

Take an with code SEASONMVP. Nisolo : Now through mid-December, Nisolo is offering various discounts with the code GOODTIDINGS , including 20% off bestselling styles.

Now through mid-December, Nisolo is offering various discounts with the , including 20% off bestselling styles. Nordstrom Rack : Discounts on brands like Nike, TUMI, Frye, and more throughout the weekend, with new flash sales cropping up each day.

Discounts on brands like Nike, TUMI, Frye, and more throughout the weekend, with new flash sales cropping up each day. Outdoor Voices : The internet-favorite workout brand is taking 25% off select legging styles with code LEGGINGS25.

The internet-favorite workout brand is taking Paravel: Take 25% off everything from this travel brand, excluding travel kits, with promo code DOMINOFRIDAY.

State Cashmere : Get 25% off your entire order of cashmere goodies with the code 2019THX25 .

your entire order of cashmere goodies with the . Steve Madden : Step into 20% off at Steve Madden—reward members get an even larger discount (and it's free to sign up)—with code THANKFUL.

Step into at Steve Madden—reward members get an even larger discount (and it's free to sign up)—with code THANKFUL. Stuart Weitzman : Save up to 60% on the classy footwear from Stuart Weitzman with code SWTHANKFUL.

Save up to from Stuart Weitzman with code SWTHANKFUL. Sweaty Betty : One of our favorite brands of high-quality activewear is offering 30% off with promo code CHEERS .

One of our favorite brands of high-quality activewear is offering . Tarte Cosmetics : Use code VIP25 and snag 25% off palettes, skincare sets, brushes and much more.

Use palettes, skincare sets, brushes and much more. Thakoon : Get 25% off everything from chunky sweaters to chic dresses through Dec.1.

Get from chunky sweaters to chic dresses through Dec.1. Ties.com : Tie up a deal on a new tie for a guy in your life with 45% off $150+, 35% off $100+ and 25% off $50+, using promo code DEALWEEK.

Tie up a deal on a new tie for a guy in your life with 45% off $150+, 35% off $100+ and 25% off $50+, using promo code DEALWEEK. Toms : Use code THANKFUL for 30% off any item through Dec. 2.

Use through Dec. 2. Topshop : Snag up to 50% off select styles and enjoy free shipping (worldwide).

Snag up to and enjoy free shipping (worldwide). Tory Burch: Take 30% off purchases of $250 or more with promo code THANKS at the brand's Holiday Event.

Ugg : If your closet is lacking in cozy footwear, head over to the Ugg Closet, which has opened up to reveal deals on some of the brand's classic boots , sneakers, flats and slippers.

If your closet is lacking in cozy footwear, head over to the Ugg Closet, which has opened up to , sneakers, flats and slippers. Untuckit : 25% off sitewide through Dec. 1, and combined savings of up of up to 50%.

through Dec. 1, and combined savings of up of up to 50%. Urban Outfitters : Buy one, get one 50% off sitewide . The discount is taken at checkout on the lower priced item.

. The discount is taken at checkout on the lower priced item. Vince Camuto : The ultra-chic shoe and accessory brand is offering 40% off its entire site through Dec. 3 , with various styles of booties now less than $150.

The ultra-chic shoe and accessory brand is offering , with various styles of booties now less than $150. Vincero Watches : Take 15% off all orders and 20% off orders of $200 or more. There's no better time (or place) to stock up on a luxurious yet affordable watch for any person in your life.

Take and 20% off orders of $200 or more. There's no better time (or place) to stock up on a luxurious yet affordable watch for any person in your life. Vineyard Vines : Take 25% off purchases of $100+ when you use promo code GIFTS19.

Take when you use promo code GIFTS19. White and Warren : Get cozy this Black Friday with 25% off sitewide until Dec. 2.

: Get cozy this Black Friday with until Dec. 2. 7 For All Mankind: You won't want to miss out on up to 60% off the beloved denim brand at Nordstrom.

Home and health

23andMe : Take $100 off 23andMe's best-selling Health + Ancestry Service .

Take . Ancestry® : Get 50% off the AncestryDNA® kit and subscription service.

and subscription service. BarkBox : Start wagging that tail. Your first BarkBox is just $5 for Bark, sorry, Black Friday with any multi-month subscription.

Start wagging that tail. Your for Bark, sorry, Black Friday with any multi-month subscription. Bear Mattress : Take 25% off your purchase and receive two free Cloud Pillows with the code GIFT through Dec. 2.

: Take 25% off your purchase and receive with the code GIFT through Dec. 2. Birch : Use code BF200 for $200 off a new Birch mattress , a brand loved for its use of natural and organic materials.

Use , a brand loved for its use of natural and organic materials. Birch Lane : The furniture and decor brand is hosting a blowout sale for Black Friday, with discounts of up to 80% off . You'll save on everything from coffee tables to ottomans and even sofas and sectionals.

The furniture and decor brand is hosting a blowout sale for Black Friday, with discounts of . You'll save on everything from coffee tables to ottomans and even sofas and sectionals. Boll & Branch : Upgrade your bedding, bathroom basics and even loungewear with 25% off orders of $150 or more .

Upgrade your bedding, bathroom basics and even loungewear with . Brooklinen: One of the Internet's favorite bedding brands, Brooklinen is offering 20% off sitewide.

Casper : One of our top bed-in-a-box mattress brands is offering 10% off any mattress order until Dec. 2.

One of our top bed-in-a-box mattress brands is offering until Dec. 2. Cocoon by Sealy : Not only will you get 25% off your purchase of any Chill Mattress , you'll also receive a free DreamFit Sheet Set and two DreamFit Pillows.

Not only will you get , you'll also receive a free DreamFit Sheet Set and two DreamFit Pillows. Crane & Canopy : Take 20% off everything from bedding, to bath linens, to decor with promo code BESTDAY. It's all on sale at Crane & Canopy's biggest sale of the year.

Take from bedding, to bath linens, to decor with promo code BESTDAY. It's all on sale at Crane & Canopy's biggest sale of the year. Cricut : Black Friday sales from this DIY crafts brand include lower prices on the Cricut Explore Air 2, EasyPress2, EasyPress Mini and more.

Black Friday sales from this DIY crafts brand include lower prices on the Cricut Explore Air 2, EasyPress2, EasyPress Mini and more. Dyson : Up to 50% off select bestsellers on Amazon, including the popular stick vacuum.

on Amazon, including the popular stick vacuum. GE Lighting : Get 30% off all C by GE products at Best Buy this Black Friday. That includes smart bulbs, smart switches and much more.

Get this Black Friday. That includes smart bulbs, smart switches and much more. Hayneedle: Top-rated bar stools are up to 60% off, gardening and decor are up to 50% off and Christmas trees are seriously discounted. Plus, get free shipping for all orders over $49.

Helix : Use the code BF100 for $100 off any mattress purchase and two free Dream Pillows.

Use the any mattress purchase and two free Dream Pillows. Hydro Flask : You don't need to be a VSCO girl to use one of the best water bottles on the market. At Nordstrom, a 32-ounce wide mouth Hydro Flask is 25% off in black or white.

You don't need to be a VSCO girl to use one of the best water bottles on the market. At Nordstrom, a in black or white. Joss & Main : Take 70% off rugs, 65% off beds and headboards, and up to 60% off big-ticket items like sofas.

Take 70% off rugs, 65% off beds and headboards, and up to 60% off big-ticket items like sofas. Le Creuset : No black here; it's Colorful Friday at Le Creuset. Save on iconic cookware in bright and neutral hues.

No black here; it's Colorful Friday at Le Creuset. in bright and neutral hues. Lovesac : Are you sitting down? Because the deals at Lovesac might knock you off your feet. Save up to 35% on Sactionals , 30% off Sacs, and 35% off Holiday Sac Bundles.

Are you sitting down? Because the deals at Lovesac might knock you off your feet. Save up to , 30% off Sacs, and 35% off Holiday Sac Bundles. Lowe's : Hundreds of Black Friday deals , from appliances to tools and smart home and bath.

, from appliances to tools and smart home and bath. Mattress Firm : Now through Nov. 29, snag a king mattress for the price of a queen, and a queen mattress for the price of a twin, with savings of up to $600 .

Now through Nov. 29, snag a king mattress for the price of a queen, and a queen mattress for the price of a twin, with . Nectar : Take $100 off any mattress purchase and receive two free Memory Foam Pillows.

Take and receive two free Memory Foam Pillows. Petco : Don't forget about your four-legged friends on Black Friday. Petco is offering 10% off when you buy online or pickup in store, plus a $10 eGift card on purchases of $60+ . Not to mention, you'll get 40% off your order if you opt for Repeat Delivery.

Don't forget about your four-legged friends on Black Friday. Petco is offering 10% off when you buy online or pickup in store, plus a . Not to mention, you'll get 40% off your order if you opt for Repeat Delivery. Pier 1 : Deck your halls for the holidays with 25% off sitewide at Pier 1. Just use promo code BLACKFRIDAY to save on everything from seasonal decor to everyday furniture and home accents.

Deck your halls for the holidays with at Pier 1. Just use promo code BLACKFRIDAY to save on everything from seasonal decor to everyday furniture and home accents. Primary Goods: Take $10 off any purchase of $99 or more with code DREAM10. Spend up to $449, and the more you spend the more you'll save with Primary Goods' tiered discount codes.

Note: The prices above reflect the retailer's listed price at the time of publication.

Doorbusters Busted: Shoppers Rethink Black Friday

Enlarge this image toggle caption Charlie Riedel/AP Charlie Riedel/AP

Black Friday isn't what it used to be. Just ask Chris Ott.

He married into a family that never missed the occasion. And let's just say, he really got into it.

After Thanksgiving dinner, they'd peruse Black Friday ads, developing a "really fun strategic plan — pick the store that we were going to wait outside of, we would divide and conquer," says Ott, 42, a cybersecurity engineer and youth pastor in the Denver area.

"It was so extreme for us that we'd be on vacation with family in Florida over Thanksgiving and we would wait outside the Best Buy in Orlando to see what we could get there," he adds with a laugh.

But lately, this family tradition has fizzled out. Stores kept opening earlier, cutting into Thanksgiving dinner. The Internet made it easy to price-check deals that started to seem less worthwhile. Online shopping became convenient.

Last year, "we decided we'd rather just put up Christmas decorations, and didn't even go," Ott says.

It's not just Ott. This year, only 36% of people said they planned to do most of their holiday shopping on Black Friday — down from 51% just three years ago, according to a survey by PricewaterhouseCoopers.

PwC survey, Holiday Outlook 2019

"Black Friday is still a very major event, both for retailers and for shopping. But historically, it's been the major event and now it's just a part of the overall season," says Steve Barr, who leads PwC's consumer markets practice.

Stores have "permanently conditioned" shoppers to expect big discounts on days other than Black Friday, Barr says. Retailers have made up additional shopping holidays like Cyber Monday and Prime Day. They've moved doorbusters back to Thursday and even Wednesday. This year, many started holiday sales in October.

To be clear, Black Friday is still the busiest shopping day of the year. "Our data shows that there's still a massive spike on Black Friday," says Brian Field of ShopperTrak, which tracks in-store foot traffic.

Of course, not everyone who visits a store actually buys something. Still, compared with the rest of the year, Field says, Black Friday also does better at attracting shoppers to stores.

But for the past two years, the number of people joining the tradition has inched lower. And some experts say, that's not necessarily a bad thing.

"It's a minor decline," Field says. "And it's probably more than made up for with the shopping that's happening online."

In fact, this year PwC found — for the first time — the majority of people planned to do their holiday shopping online instead of in stores.

PwC survey, Holiday Outlook 2019

Besides, stores have tried for years to make doorbusters a more pleasant experience, to tame the stampedes and the fights over toys and TVs. In the most infamous 2008 incident, some 2,000 riled-up shoppers literally burst through the doors of a Walmart in New York state, trampling a store worker to death.

And if you think about it, the doorbuster culture has stores fighting over shoppers who are mainly there because stuff is cheap — many of whom might not return until the following holiday season, says Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania.

Now, Fader says, more and more companies are realizing the real value is in loyal shoppers who are there all year, rather than fair-weather shoppers from one weekend in November.

"There's always the chance that we could turn that ugly duckling into a beautiful swan, but it's not that common," he says. "And you'd start to say, 'Whoa, wait a minute, why are we paying people double overtime to be here, to serve these not-so-great customers?' "

This story was written in collaboration with Forbes Finds . Forbes Finds covers products we think you’ll love. Featured products are independently selected and linked to for your convenience. If you buy something using a link on this page, Forbes and the author may receive a small share of that sale.

Kohl’s big Black Friday 2019 sale has started and the best deals can stand toe-to-toe with the biggest stores (and often beat them with Kohl's Cash). So here my top picks from the headline deals you need to know about as well as the doorbusters Kohl's is rolling out right now.

Kohl's has some of the best Black Friday 2019 deals MIKE MOZART

Amazon Black Friday 2019: Here Are The Best Deals

Forbes Gordon Kelly

Kohl’s Black Friday 2019: Best Console Deals

Warning: stock levels are low on most of these deals, but they should return for Black Friday itself

Kohl's Black Friday Xbox deals have already begun Kohl's

Kohl’s Black Friday 2019: Best TV Deals

Warning: stock levels on TVs are also fluctuating with several deals coming in and out of stock.

11/28 STAR DEAL, INCREASED KOHL'S CASH - LG 55-Inch 4K HDR Smart LED TV with AI ThinQ (55UM7300PUA) - $399.99 (save $130 + $120 Kohl's Cash) - shop deal now

STAR DEAL - LG 55-Inch 4K HDR Smart OLED TV with AI ThinQ (55C9PUA) - $1,499.99 (save $1,000) + $300 Kohl’s Cash - shop deal now (ensure Kohl's Cash is offered, it comes and goes with this deal)

LG 43-Inch 4K HDR Smart LED TV with AI ThinQ (43UM7300PUA) - $319.99 (save $80) + $60 Kohl’s Cash - shop deal now (as above)

Kohl's Black Friday TV sales are among the best deals you'll find this year. Kohl's

Walmart Black Friday 2019: Here Are The Best Deals [Updated]

Forbes Gordon Kelly

Kohl’s Black Friday 2019: Best Smart Home Deals

Kohl's Black Friday smart home sales, including Amazon Alexa devices, is one of the biggest ... [+] available Kohl's

Apple Black Friday 2019: AirPods Pro, iPad, iPhone, New MacBook Pro Deals [Updated]

Forbes Gordon Kelly

Kohl’s Black Friday 2019: Best Headphones / Speaker Deals

STAR DEAL - Powerbeats3 Wireless Earphones - $139.99 (save $60) + $30 Kohl's Cash - shop deal now (11/28 out of stock)

Beats Pill+ Wireless Bluetooth Speaker $127.99 (save $90) - shop deal now

Beats Studio Wireless - $279.99 (save $70) + $75 Kohl’s Cash - product link

Kohl’s Black Friday 2019: Best Other Deals

11/28 INCREASED KOHL'S CASH - Canon EOS Rebel T6 DSLR Camera with EF-S 18-55mm + EF 75-300mm Lenses - 18-Megapixel Sensor - $449.99 (save $300) + $135 Kohl's Cash - shop deal now

DJI Spark Mini Drone - $299.99 (save $50 + $60 Kohl's Cash) - shop deal now (11/28 out of stock)

Kohl's Black Friday Canon deal is one of the best Black Friday camera deals Kohl's

Kohl’s Black Friday 2019 Doorbusters

These doorbuster deals are expected to go live at midnight. Some will even go live before that. Kohl's has the first

Once again Kohl’s is really standing out from its rivals thanks to Kohl’s Cash. As such it is likely to have the top Xbox One X, Nintendo Switch, PS4 Slim, Google Nest and Beats Black Friday deals this year. Kohl’s will also beat Amazon’s best deals on its own products when Kohl’s Cash is involved.

The only disappointing omissions the lack of a PS4 Pro deal (perhaps it will come for Cyber Monday) and any further TV offers, though this shows Kohl’s current live sales are the real deal right now.

Costco Black Friday 2019: The Best New Live Deals

Forbes Gordon Kelly

Kohl’s Black Friday 2019 Shipping

Kohl's Black Friday deals are some of the best, but its $50 minimum spend for free delivery is the worst shipping policy of any store. That said, almost all the top deals will require you to spend over $50. Black Friday 2019 shipping policies can be found for Amazon (here), Best Buy (here), Target (here) and Walmart (here).

To track my daily Black Friday guides, leaks and recommendations hit the Follow button on my author page.

Follow Gordon on Facebook

More of my Black Friday Guides on Forbes

Apple Black Friday 2019: AirPods Pro, iPad, iPhone, New MacBook Pro Deals [Updated]

Amazon Black Friday 2019: Here Are The Best Deals [Updated]

Walmart Black Friday 2019: Here Are The Best Deals [Updated]

Editors

USA TODAY

Will Black Friday become a thing of the past?

It depends on who you ask as the unofficial kickoff to the end-of-year shopping frenzy begins in earnest Friday. A new USA TODAY/Ipsos Poll looking at how people plan to shop this holiday season revealed a startling insight: most Americans will only buy this weekend if they can grab a sure-fire deal, with millennials preferring Cyber Monday over Black Friday. We spoke with current and former retail store employees and the consensus is this: you can still score doorbuster deals without the chaos of the holiday crowds.

Prefer to listen? Check out the 5 things podcast below and subscribe for free on Apple Podcasts:

Prefer the in-person Black Friday experience? We have some pointers

If you prefer to visit the stores, you can start by uncovering the right products at the best price on your smartphone or tablet. A handful of shopping apps are designed to sniff out great deals by alerting you to a fire sale on something you’ve had your eye on. Once you've done your homework, get an action plan together. Some retailers are offering limited freebies likecoupon giveaways and free items after mail-in rebate which are expected to go fast. But before you make a major holiday purchase, it's important to ask these four questions. If you don't, you may find yourself making a budget-busting mistake.

Thanksgiving, phase 2: The leftovers

It's time to reheat the Thanksgiving leftovers. Our friends at Grateful have a fool-proof cheat sheet to reheating your favorite dishes so they're as good as the first time around. (Rolls can go in your slow cooker. Who knew?) Grateful also has recipes for new meals made with leftovers, as well as tips on storing leftovers so they don't tragically end up in the trash.

Skip the shopping and hit the theaters ... or couch

One of the biggest holidays of the year deserves good TV and movies to go along with your leftovers. If you're hitting your local theater, "Knives Out" or "Queen & Slim" are good bets of having audiences talking for days. Or you can always catch up on the "Frozen 2" hype and its mad science trivia that's made us scratch our heads. But what if you want to stay inside? That's fine, too. There are plenty of quintessential holiday options available on various streaming platforms.

Travel woes possible: Winter storm isn't over yet

A strong winter storm weakened and moved to the northeast on Thursday. At the same time, a second storm pounded Northern California setting up the likelihood of heavy snow spreading across the northern tier of the country as travelers head home at the end of the weekend."A major winter storm will continue to produce heavy mountain snow and high winds across much of the Western United States through Thanksgiving Day before tracking over the Rockies on Friday," the National Weather Service said. Forecasters warned of the possibility of end-of-holiday travel delays from wet or snow-covered roads and flight delays because of low pressure moving into the East.

USA TODAY

Tariffs loom, a presidential impeachment inquiry is underway and familiar retail names, from Forever 21 to Sears, are shuttering stores across the country.

That's not stopping the holiday shopping frenzy from getting underway as many stores flung their doors open before the turkey could get cold.

Black Friday shopping is kicking off in stores on Thanksgiving for several major retailers and online for all. The deal shopping was so intense that Costco's website and app had issues Thursday.

Store opening times vary. Kmart and Big Lots welcomed shoppers in the morning. The majority of stores opening Thursday will open by 6 p.m.

Black Friday tips, deals, hours and more:We've got USA TODAY strategies for shopping smart during the holidays

Time to shop:Here's when major retailers are open for deals Thanksgiving, Black Friday

At a J.C. Penney in Merritt Island, Florida, shoppers started lining up before noon for a coupon giveaway at 2 p.m. By the time the store opened, hundreds had lined up.

Jessica Mize of North Fort Myers, Florida, said she rescheduled Thanksgiving to shop Thursday. The mother of four arrived at Best Buy around 10:30 a.m. Thursday, one of the first people in line for the store’s Black Friday deals, which included a 58-inch TV for $199.

Moving her family’s Thanksgiving made preparing and eating the meal more relaxing, she said, hoping it would make her shopping more relaxing, too.

“There’s still pressure,” Mize said, noting that she has just a few weeks to wrap her gifts and hadn’t yet purchased any wrapping paper. “I hate wrapping, but if I want it done right and I want it done pretty, I have to do it myself.”

Holiday shopping isn't just about doorbuster deals on televisions and toys.

Grocery stores were busy as some picked up forgotten ingredients and in Renee Curry’s case, a new turkey.

Curry of Mohegan Lake, New York, bought a fresh, not frozen 14-pound turkey at a nearby Stop & Shop because the 22-pound Butterball she had been thawing since Saturday was not fully defrosted.

Upon learning her turkey was still frozen, Curry's first thought was punctuated by an expletive. "And I don't even like turkey."

Some used the time before the sales to prepare.

Aidan Sanchez was at the Mohegan Lake, New York, Walmart hours before the sale started at 6 p.m. to get ideas on possible gifts to buy his family for Christmas.

"I wanted to get a head start because tomorrow is going to be frantic," Sanchez said. "I had nothing else to do this morning, so this'll give me a head start on my Christmas shopping."

Black Friday 2019 freebies:Here's what you can get for free starting Thanksgiving

Holiday forecasts

Black Friday has evolved from a signature, one-day shopping bonanza to an event that kicks off days, even weeks, earlier.

Though some Americans reserve Thanksgiving for feasting and family, major retailers, including Best Buy, Target, Macy's and for the first time Bed Bath & Beyond, have in-store specials for those who want to shop on the holiday.

Thanksgiving falls on Nov. 28 this year – the latest calendar date for the holiday – so shoppers have the tightest window possible to get all of their shopping done and six fewer days than in 2018.

Shoppers are expected to spend $728 billion to $731 billion in November and December, 3.8% to 4.2% more than they did last year, according to the National Retail Federation, an industry trade group.

Other industry watchers such as the site eMarketer predict the total tally could be even higher, topping out at more than $1 trillion.

Among those venturing out to visit an actual store this weekend – some braving snowy weather conditions – 26% will go on Thanksgiving Day, and 70% will do their shopping on Black Friday, according to the consultancy Deloitte.

When it comes to purchasing online, 33% will do so during the holiday, and 54% intend to shop online on Black Friday.

Despite those holiday plans, economic unease is in the air.

The economic climate may help spur the zeal for deals. Among those shopping online or heading to a store Black Friday, 77% say they will make a purchase only if the item is on sale, and 75% say the same goes for shopping on Cyber Monday, according to a USA TODAY/Ipsos poll.

Though some Black Friday doorbuster deals are available only if you visit an actual store, online browsing is increasingly the preference for shoppers.

This is the first holiday season that a majority of shoppers – 54% – say they will do more of their purchasing online than in person, compared with 46% who plan to tick off their holiday lists more often at an actual store, according to the consultancy PwC.

Contributing: Kevin Wheeler, USA TODAY; Ryan Mills and Liz Freeman, Naples Daily News; Malcolm Denemark, Florida Today

Follow USA TODAY reporters Charisse Jones and Kelly Tyko on Twitter: @charissejones and @KellyTyko

Shhh? Can you hear that? It's the sound of a million wallets opening as Black Friday is finally here! Sure, you can find deals anywhere and everywhere today, but Amazon's Black Friday deals are among the best of the bunch.

Why are we so confident about that? We've been watching the deals from rival retailers like Best Buy, Target, Walmart and others, but Amazon has the best deals on its own proprietary devices (like Echo smart speakers and Kindle e-readers), Apple AirPods and TCL 4K TVs, with lightning-fast and short term deals offering deep, deep discounts on all of the above.

Our editors are working tirelessly to curate deals around the clock for the next 72 hours, highlighting the best offers from Amazon's long-list so that you're only spending money on the stuff that counts.

So where should you start? Well, we particularly like this $72 off Sony's noise-cancelling headphones deal or this deal that knocks $350 off an unlocked Pixel 3, both of which, Amazon says, are selling extremely well.

Below, you'll find the best Black Friday deals on Amazon so far, and you'll see our pick of the very best deals right up front.

Best Amazon Black Friday deals

Sony WH-1000XM3 wireless headphones: $349.99 now $278 at Amazon

Give your ears a treat with Sony's excellent, top-of-the-line wireless and noise-cancelling cans, while also saving yourself $71.99 in the process thanks to this top Black Friday deal from Amazon.

View Deal

MacBook Air 2017: $999 $699 at Amazon

The 2017 MacBook Air remains the most affordable way to break into the macOS ecosystem, and with this steep Black Friday discount, it's cheaper than ever. Sure, it has an older design, but at $300 off, it's an easy choice. View Deal

PlayStation VR + Trover and Five Nights Bundle: $299 $199 at Amazon

If you've yet to take the plunge into virtual reality on PS4, this PlayStation VR bundle is a great entryway. The bundle includes PlayStation VR headset, PlayStation Camera, Demo Disc 2.0, Trover Saves the Universe game voucher and Five Nights at Freddy’s voucher for $100 off the regular price. Editor's Note: If you're not tied to buying from Amazon, Best Buy has a similar bundle that offers FIVE GAMES for the same price! View Deal

Powerbeats Pro wireless earphones | $249.95 $199.95 at Amazon

Powerbeats Pro are available for $50 off this weekend at Amazon, and offer up to nine hours of the high quality audio you'd expect from Beats. Perfect for fitness fanatics, the Powerbeats Pro offer an adjustable ear hook design that keeps your buds firmly in place. You're also getting the Apple H1 chip, so using your earbuds with your Apple devices is smooth and simple.

View Deal

Amazon Echo Dot 3rd Gen (Sandstone): $49 $22 at Amazon

The Echo Dot is already an extremely affordable smart device, but this Black Friday deal cuts it even further, making it just $22. If you're looking for an easy solution to your smart speaker needs, this is a great option.View Deal

Amazon Fire TV Stick 4K: $49.99 $24.99 at Amazon

Just want a simple streaming stick? Amazon's 4K, voice-activated Fire TV Stick can also be bought at half-price at the moment, offering access to Netflix, Amazon Prime Video and more. View Deal

TCL 6-Series 75-inch TV (75R617): $2,299 $1,299.99 at Amazon

For folks who want the biggest screen for the least amount of money, check out this 75-inch 4K HDR TV deal from Amazon and TCL. This model is the 6-Series, one step up from the 5-Series, which offers higher brightness and better contrast, and still comes with Roku built-in and Dolby Vision HDR. View Deal

iPad Pro 11-inch WiFi 256GB: $949 $799.99 at Amazon

If you don't think 64GB is going to cut it, you can also grab an 11-inch iPad Pro with 256GB of storage for $879 at Amazon at the moment. Linked here is the Silver model, but the Space Gray version comes in at $879 if you prefer that. WiFi and Cellular version available for $1019.View Deal

Amazon Fire 7 Tablet: $49 $29.99 at Amazon

The Amazon Fire 7 Tablet isn't quite as powerful or beautiful as the 8-inch Fire 8, but its low price makes it an easy choice for anyone that just wants an affordable tablet to read on. Plus, now that you can get it for just $29.99 it's an easy sell. View Deal

Ring Video Doorbell Pro: $249 $179 at Amazon

If you've ever wondered what happens on your front porch while you're doing literally anything else, the Ring Video Doorbell Pro will let you do it. And, on Black Friday, you can get this smart home security system for just $179.View Deal

Fitbit Versa smartwatch $169 $119 at Amazon

Amazon has the Fitbit Versa smartwatch on sale for a great price - and it's just dropped further from its original $119 price. That's a big discount and the best price we've found for the waterproof smartwatch that tracks activity, workouts, and calories burned.

View Deal

Nintendo Switch Lite | 128GB memory card | $219.98 at Amazon

For just a few bucks extra on top of the base price of the console a 128GB MicroSD card is an excellent purchase and unlike some cheaper memory cards, this one has the recommended write speed to loads games at the proper speed. Not a fan of the yellow Switch Lite? You can get this bundle in gray or turquoise too.

View Deal

Bose Home Speaker 300: $259 $199 at Amazon

Snag the Bose Home Speaker 300 on sale for $199. The smart speaker produces an impressive 360-degree sound and works with Amazon Alexa and the Google Assistant for voice control.

View Deal

23andMe Ancestry Personal Genetic DNA Test $99 $79 at Amazon

A great Christmas gift idea, you can save $20 on the 23andMe Ancestry DNA kit. The popular DNA test allows you to discover your ancestry composition and where your DNA is from across 1500+ regions.

View Deal

The Settlers of Catan Board Game: $44 $25 at Amazon

The Settlers of Catan (officially named CATAN) is the board game that shocked the gaming community a decade ago. The game offers a mix of strategy and negotiation to build out your settlement as your race your opponents to own the land. It's $17 off this week on Amazon.View Deal

Assassin's Creed Odyssey: Xbox One | $59 $15 at Amazon

If you're looking to brush up on your Greek mythology while practicing the ancient art of assassinations, the latest game in the Assassin's Creed series - AC Odyssey - is on sale on Amazon for $45 off the regular MSRP.View Deal

Kingdom Hearts 3 Xbox One | $59 $15 at Amazon

If you're buying for an RPG-lover or Disneyphile this year, consider picking up Kingdom Hearts 3 on Xbox One as it's $45 off the regular price on Amazon. The game takes players through a dozen Disney-inspired worlds including Pirates of the Caribbean, Tangled, Big Hero 6 and many, many more.View Deal

Shadow of the Tomb Raider | Xbox One | PS4 $59 $15 at Amazon

For the more adventurous gamer on your list, we'd recommend picking up a copy of Shadow of the Tomb Raider, available on both Xbox One and PS4 for $45 off the regular price. This more mature take on the classic franchise puts Lara Croft in some dangerous situations, however, so be sure to note its M-Rating.View Deal

[SOLD OUT] 2x Tile Mate (2018) and 2x Tile Slim (2016) | $49.99 $29.99 at Amazon

Tired of losing track of your valuables? This Tile Mate and Slim bundle pack aims to change all that for even less this Black Friday. Included here are two Tile Mates and two Tile Slims. Affix the former to anything from your smartphone or wallet to your keys and double tap the included Tile Slim to let out a ring from the Mate. Plus, you're getting a fantastic deal at $20 off these premium smart products.

View Deal

Amazon Echo and Fire TV Deals

Amazon Fire TV Stick with Alexa Voice Remote: $34.99 $19.99 at Amazon

At under $20, this is one of the cheapest ways to make a TV smart, with the ability to stream apps like Netflix, Hulu and, of course, Amazon Prime Video, and get Alexa to do the heavy lifting.View Deal

Amazon Echo Dot 3rd Gen (Sandstone): $49 $22 at Amazon

Amazon Echo Dot With Clock (3rd Gen): $59 $34.99 at Amazon

Did you ever wish you had a speaker that talked back to you and had a clock? Well, if so, you're in luck: Amazon's 3rd-Gen Echo Dot has a digital clock built right in, and you can save $25 on Black Friday.View Deal

Kindle (2019) with $5 Credit: $89.99 $59.99 at Amazon

Amazon is helping out all the bibliophiles out there reach their 2020 reading goals with this deal on the All-New Kindle that not only reduces the sticker price of the eReader by $30, but also comes with a $5 credit as well. It's a win-win.View Deal

Amazon Fire TV Stick 4K + Echo Dot (3rd Gen): $99.99 $46.99 at Amazon

If you know you want both a new Amazon Fire TV Stick 4K and a new Amazon Echo Dot, consider picking up this bundle deal that lumps the two together and cuts the price by about $15. Why buy both? Because you can use the Echo Dot to control the Fire TV Stick when you can't find the remote, and the shared ecosystem makes keeping organized a cinch. View Deal

Amazon Fire TV Stick 4K: $49.99 $24.99 at Amazon

Just want a simple streaming stick? Amazon's 4K, voice-activated Fire TV Stick can also be bought at half-price at the moment, offering access to Netflix, Amazon Prime Video and more. View Deal

Amazon Echo Show 5: $89 $49.99 at Amazon

The Amazon Echo Show is kind of like an Amazon Echo, except that it Shows you things. This smart display will let you watch videos and even show you things like a weather forecast. It's not a huge price drop, but you can save $40 if you buy one today.View Deal

Amazon Fire TV Cube (2019) | $119 $89.99 at Amazon

The Fire TV Cube brings all your smarthome necessities together and adds 4K streaming straight to your humble television to boot. This is the latest release, so you're getting access to Dolby Vision and HDR+ for a massive range of apps including Disney+. View Deal

Amazon Echo Show 8: $129.99 $79.99 at Amazon

The new Amazon Echo Show 8 is the Goldilocks of the Amazon Show lineup - it's smaller than the original 10-inch Amazon Echo Show, but way bigger than the Amazon Echo Show 5. Best of all, this brand-new device is available for $30 off its regular price.View Deal

Amazon Echo Sub: $129 $109.99 at Amazon

For folks who want to add a little more oomph to their favorite music, the Amazon Echo Sub is a perfect addition to your AV setup. The Echo Sub is compatible with most new Echo speakers and features 100W deep bass sound through a 6" woofer. View Deal

Amazon Fire HD 10: $149.99 $99.99 at Amazon

The Amazon Fire HD 10 is billed as Amazon's premier media consumption device, with its 10-inch Full-HD display, 32GB of storage and up to 12 hours of battery life. The best part? You can save $50 on Black Friday.View Deal

Amazon Fire HD 8: $79.99 $49.99 at Amazon

The Amazon Fire HD 8 is Amazon's budget-minded tablet for everyone, packed with a colorful 8-inch display, a quad-core processor and up to 10 hours of battery life. And, this $30 Black Friday discount makes it even better. View Deal

Amazon Music Unlimited 4 months | $0.99 at Amazon

With a library of over 50 million songs and direct integration with all your Amazon Echo devices, Amazon Music Unlimited offers a streamlined and expansive music streaming experience. While the quality is on par with Spotify, the ease of use with Alexa and price difference for Prime members makes Amazon Music a great subscription for Echo smart speaker owners. And for four months, you can enjoy everything AMU has to offer at just 99 cents! Offer expires January 6.

View Deal

Amazon Black Friday Laptop and Computing Deals

Lenovo Chromebook C330 2-in-1: $299 $246.99 at Amazon

If you're looking for the cheapest laptop of Black Friday, the Lenovo Chromebook might just be the winner. This $249 2-in-1 has an 11.6-Inch HD (1366 x 768) IPS Display, 4GB of RAM and 64 GB of RAM. For web-browsing teens and older parents who just want to check email and peruse social media, it's perfect.View Deal

Acer Aspire 5 $349 $308 at Amazon

The Acer Aspire 5 isn't the most powerful laptop on the market, but it doesn't need to be. For just $310, you can get a stylish laptop that can get you through everyday computing tasks like checking email and cruising through Facebook.View Deal

Microsoft Surface Pro 6: $899 $699.99 at Amazon

We're big fans of Microsoft's Surface Pro 6. Offering an Intel Core i5 processor, 8GB of RAM and 128GB of storage, it's way faster than your traditional 2-in-1 and it's perfect for the budding creative type in your home. It's $200 off its regular price this week.View Deal

Acer Spin 5 Convertible Laptop: $999 $849.99 at Amazon

If you're looking for something even more powerful than a Surface Pro, the Acer Spin 5 ups every spec while only raising the price $200. Outside you've got a 15.6" Full HD Touch screen, while inside you'll find an 8th Gen Intel Core i7-8550U processor, GeForce GTX 1050, 8GB of DDR4 memory and a 1TB HDD. View Deal

Acer Predator Helios 300 gaming laptop $1,199 $1,089 at Amazon

When you pull the Acer Predator Helios 300 out of your bag, everyone will know its a gaming laptop, but with an Intel Core i7 processor and GTX 1660 Ti graphics, that lack of discretion is totally worth it. Plus, you can save $100 right now on Amazon. View Deal

ASUS ROG Zephyrus S GX701 | $3,299 $2,498 at Amazon

Gaming laptops are expensive, especially when they're thin and light like the Asus ROG Zephyrus S GX701. This portable gaming machine is packed with RTX 2080 graphics and a 1TB SSD so you can store all your favorite games. Plus, you can save $800. View Deal

Apple MacBook Air 2019 Intel Core i5, 8GB, 128GB SSD $1,099 $899.99 at Amazon

(Back in stock) The newest MacBook Air is an impressive laptop, featuring strong battery life and a top-notch Retina Display. This is the base model with 128GB storage in the gold color scheme, and the money knocked off here represents an almost 20% discount.View Deal

WD Black 1TB HDD: $69 $59 on Amazon

Looking to get HDD storage on the cheap? Pick up this WD Black 3.5-inch HDD for $9 off - but at such a low price, that's a 13% savings. It's got 7200 RPM SATA 6 GB/s 64MB Cache, if you're wondering.View Deal

WD Blue 6TB HDD: $166 $111.99 on Amazon

If you want a bit more (read: a lot) of HDD storage, pick up this Blue 6TB from Western Digital. Its 5400 RPM is acceptable but not as fast as other hard drives specced for gaming, but the extra space makes up for it. Note that this cost $2 less previously. View Deal

WD My Passport Go 1TB SSD: $229 $184.99 on Amazon

If you want storage on the go, Western Digital's My Passport Go 1TB is on sale for $90 off or 39% savings.

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Samsung 860 Evo 1TB SATA SSD: $200 $109.99 at Amazon

Get a massive 45% off this great SATA solid state drive, which we've declared our best budget SSD. 1TB is a decent amount of storage for this kind of drive. The 2TB version is also $170 off, which is a great deal. View Deal

Samsung 970 Evo Plus NVMe 500GB SSD: $129.99 $99.99 at Amazon

If you're after a high-performance NVMe drive but don't want to break the bank, consider this 500GB option. You can also save $100 on the 2TB version at Amazon right now. View Deal

Amazon Black Friday TV Deals

LG C9 OLED (55OLEDC9): $2,499 $1,496 at Amazon

The LG C9 OLED is TechRadar's favorite TV of the year. It offers beautiful black levels, great upscaling and superb colors in addition to one of the world's best smart TV platforms, webOS. Usually this TV sells for well over $2,000 but this week it's on sale for $1,000 off the regular price.View Deal

Toshiba Fire TV | Up to 30% off at Amazon

If you're looking for an ultra-affordable 4K TV with HDR, a Fire TV is an obvious choice. Right now, ahead of Black Friday, you can get the Toshiba Fire TV in one of three sizes for as little as $229 for the 43-inch.View Deal

65-inch LG Nano Cell 8 Series 4K UHD TV: $1,199 $696.99 at Amazon

Show off a little with this 65-inch LG Nano Cell TV that offers enhanced contrast and black levels with local dimming control thanks to LG's performance-focused quad-core processor. It's a bit more expensive than other TVs you'll see on this list, but at $500 off we'd be remiss not to mention it.View Deal

TCL 5-Series 43-inch TV (43S525): $499 $249.99 at Amazon

If you've been looking for a 4K HDR TV with Dolby Vision, this early Black Friday deal is your ticket. It's TCL's 5-Series TV that offers Dolby Vision HDR plus comes with Roku TV built-in. It's great for gamers living in dorms, folks look for a second screen, or anyone with a smaller home entertainment center.View Deal

TCL 5-Series 55-inch TV (55S525): $699 $329.99 at Amazon

One of the best TV deals we've seen yet on Amazon is this big discount on the TCL 5-Series for $300 off its regular price. This 4K HDR TV with Dolby Vision has Roku built-in, which means you'll never have to worry about finding something to watch.View Deal

Vizio P-Series Quantum 65-inch TV (P659-G1): $1,399 $879 at Amazon

The Vizio P-Series Quantum (2019) is a performance-focused TV at a great price. It offers 1100 nits of peak brightness, 200 dimming zones in the 65-inch model and uses Dolby Vision HDR. Its SmartCast smart platform enables you to cast content from your phone or tablet to the screen and comes stocked with WatchFree, a free streaming service from Vizio.View Deal

TCL 6-Series 75-inch TV (75R617): $2,299 $1,299 at Amazon

Insignia Fire TV | Up to 29% off at Amazon

Amazon's Fire TV lineup is all about providing decent panels at low prices, while still providing some excellent software. And, now ahead of Black Friday you can get an Insignia Fire TV for as little as $229 for the 43-inch model. View Deal

Samsung Q60 QLED 4K Ultra HD Smart TV: $799.99 $497.99 at Amazon

Get the 2019 Samsung 43-inch 4K TV on sale for $497.99. The QLED TV delivers bright and bold colors thanks to the Quantum dot technology and works with Amazon Alexa and the Google Assistant for voice control.

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Samsung 65-inch Q60 QLED TV (QN65Q60R): $1,797 $997.99 on Amazon

One of the best TV deals happening ahead of Black Friday is this one for a 65-inch Samsung Q60 QLED TV. Usually this TV sells for nearly $1,800 but it's on sale this week for just under a grand.View Deal

[SOLD OUT] Roku Streaming Stick+: $59.99 $29 at Amazon

It's not exactly a TV, but the Roku Streaming Stick+ makes most TVs better by offering 4K HDR streaming from the most popular streaming services like Netflix, Amazon, Vudu and more. This version comes with the voice remote and external antenna that offers 4x the range of the original Roku Streaming Stick.

View Deal

Sony Home Theater Projector VPL-VW295ES: $4999.99 $4498 at Amazon

Want to get that big-screen action through projection rather than a TV? This premium 4K projector from Sony will bring cinema-like visuals to your home, with more than $500 the usual price.

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Amazon headphone deals

Powerbeats Pro wireless earphones | $249.95 $199.95 at Amazon

View Deal

Sony WH-1000XM3 wireless headphones: $349.99 now $278 at Amazon

Give your ears a treat with Sony's excellent, top-of-the-line wireless and noise-cancelling cans, while also saving yourself $71.99 in the process thanks to this top Black Friday deal from Amazon.

View Deal

Jabra Elite 65t: $169.99 $99.99 at Best Buy

With $70 off, you can get these brilliant true wireless earbuds for under $100. Their balanced sound and sophisticated design makes them a good choice for anyone who doesn't want to follow the Apple AirPods crowd.View Deal

Sony WH-XB900N wireless headphones: $248 now $148 at Amazon

If you're looking for a solid pair of noise-cancelling and wireless headphones that won't break the bank then these are a good choice. Made all the more appealing thanks to Amazon's discount.

View Deal

Apple AirPods with Charging Case: $159 $129 at Amazon

Always a best-selling item, the latest model Apple AirPods are on sale at just $129 ($30 off) at Amazon. Apple's truly wireless earbuds come with a charging case and provide up to three hours of talk time on a single charge.

View Deal

Apple AirPods Pro: $249.99 $234.98 at Amazon

You asked for it and we delivered: a real-life deal on AirPods Pro with delivery just before Thanksgiving. Yes, that's how limited this Black Friday AirPods deal is today – it sold out twice on us so far, and now it's saying the AirPods won't be delivered until January - but if you can wait, that's still a great price.View Deal

JBL Live 650 BT NC, Around-Ear Wireless Headphone with Noise Cancellation: $199.99 $99.95 on Amazon

If the idea of noise cancelling headphones resonates with you but the idea of dropping $300 doesn't, check out the JBL Live 650 BT NC that offers active noise cancellation in an around-ear pair of cans. This week only they're $100 off on Amazon.View Deal

Audio-Technica ATH-SR30BTBK over-ear headphones: $99 $69 at Amazon

Score $30 off list price for these over-ear headphones from one of personal audio's leading-most brands. Not a bad deal for 70 hours of wireless listening time on a single charge.View Deal

Amazon Black Friday Tablet and eReader Deals

Samsung Galaxy Tab S4 with S Pen: $649 $447.99 at Amazon

The Samsung Galaxy Tab S4 with S Pen is incredibly versatile, and while it's not great for gamers, it's perfect for working professionals in need of a tablet that they can edit spreadsheets or write on. It uses a wider 10.5" Super AMOLED display and offers 16 hours of battery life.View Deal

Samsung Galaxy Tab S6 128GB: $649 $549.99 at Amazon

The Samsung Galaxy Tab S6 offers portability and power in its two-in-one design. It's an Android tablet when you're on the go, and a Windows PC when you connect the keyboard1with built-in trackpad. On top of that, it has an edge-to-edge Super AMOLED display that looks great, and 15 hours of battery life.View Deal

Apple iPad 10.2-inch 32GB, $329 $249 on Amazon

Pick up the new Apple iPad 10.2-inch 32GB model for 24% off with this pre-Black Friday deal. This model comes with the triple-pin connectors previously exclusive to iPad Air and iPad Pro models that allows the iPad to connect to keyboard accessories.View Deal

Apple iPad 10.2-inch 128GB, $429 $329 on Amazon

Pick up the new Apple iPad 10.2-inch 128GB model for 23% off with this pre-Black Friday deal. This model comes with the triple-pin connectors previously exclusive to iPad Air and iPad Pro models that allows the iPad to connect to keyboard accessories.View Deal

Apple iPad WiFi + Cellular 10.2-inch 32GB, $459 $419 on Amazon

If you want an Apple tablet that hooks up to a mobile data connection, choose the new Apple iPad 10.2-inch 32GB model for $40 off the MSRP. This model comes with the triple-pin connectors previously exclusive to iPad Air and iPad Pro models that allows the iPad to connect to keyboard accessories.View Deal

iPad Pro 11-inch WiFi 256GB: $949 $799 at Amazon

If you don't think 64GB is going to cut it, you can also grab an 11-inch iPad Pro with 256GB of storage for $779 at Amazon at the moment. Linked here is the Silver model, but there's also a Space Gray version for $799 if you prefer that. WiFi and Cellular version available for $1019.View Deal

Amazon Fire 7 Tablet: $49 $29.99 at Amazon

Amazon Fire HD 8: $79.99 $49.99 at Amazon

Amazon Fire HD 10: $149.99 $99.99 at Amazon

Amazon Kindle Paperwhite: $129.99 $84.99 at Amazon

The Amazon Kindle Paperwhite might not be able to play the latest movies in HD, but it sure can let you read your favorite novels out in the park, and really, isn't that just better? Plus, this $45 Black Friday deal makes it affordable for all you book lovers.View Deal

Amazon Kindle Oasis (9th Gen): $279.99 $179.99 at Amazon

If you really want a souped up eReader, check out the Amazon Kindle Oasis that has a High-Resolution Display (300 ppi). It's Waterproof, has 32 GB of storage, and comes with built-in Audible. It's $100 off this week on Amazon.View Deal

Amazon Black Friday smartphone deals

Google Pixel 3 - Just Black (64GB, Unlocked): $799.99 $459 at Amazon

One of the best phone deals happening this week is the Pixel 3 deal that saves you coinage on one of Google's greatest phones. Why get a Pixel? These phones are exceptional at taking night time photos, and their cameras make selfies really pop. If you love taking photos with your phone, get a Pixel 3.View Deal

Google Pixel 3 XL - Just Black (64GB, Unlocked): $899.99 $549 at Amazon

Go bigger with the Pixel 3 XL. This unlocked deal puts $360 back in your pocket alongside the bigger version of Google's Pixel phone. With a larger screen and minimal bloatware, this is a rock-solid smartphone at a rock-solid price.View Deal

iPhone XS - Space Grey - Refurbished (256GB, Unlocked): $1,299.99 $620.86 at Amazon

Don't worry iPhone owners, Amazon isn't giving you the cold shoulder. In fact, this refurbished iPhone Xs deal is one of this week's best and chops $600 off the price of the phone. The caveat here is that it's only compatible with GSM carrier networks such as, T-Mobile and AT&T - so double-check that before you buy one.View Deal

Samsung Galaxy S10/Note 10 save up 27% at Amazon

Top-notch phones at knock-down prices, Amazon's knocking as much as 27% off the list price of models from the Samsung Galaxy line, and throwing in a pair of free Galaxy Buds, too.

View Deal

Google Pixel 4 64GB, $799 $599 on Amazon

The Google Pixel 4 is an admirable jump from the Pixel 3, with an extra telephoto lens, better software and a snazzy design. Get it for $200 off - a discount that also applies to the 128GB version here.View Deal

Google Pixel 4 XL 64GB, $899 $699 on Amazon

The Google Pixel 4 XL is an admirable jump from the Pixel 3, with an extra telephoto lens, better software and a snazzy design, plus a bit better battery than its smaller sibling. Get it for $200 off - a discount that also applies to the 128GB version here.View Deal

[DEAL ENDED] Samsung Galaxy A10e: $179.99 $114.99 at Amazon

There's $65 off this excellent budget Samsung handset with this Amazon Black Friday Lightning Deal. The 'e' in the name stands for 'essential', which means you get almost all the features of the A10 in an even more affordable package. Stocks won't last long at this price, so grab it while you can.View Deal

Amazon Black Friday Gaming Deals

PS4 Pro | Call of Duty: Modern Warfare | $299.99 at Amazon

Usually this bundle would cost somewhere in and around $400 but Amazon is offering it for just $300, meaning you get a PS4 Pro and the newly released Call of Duty for nearly $100 off. This might be sold out when you check it, but it should come back in stock soon!

View Deal

PlayStation 4 Pro 1TB Console: $299.99 at Amazon

Amazon has knocked a whopping $100 off this PS4 Pro, which usually retails around $400. It's the perfect time to pick one up if you haven't yet, you can even use that savings to pick up some great games to go with it.View Deal

Xbox One S 1TB All-Digital Edition plus Minecraft, Sea of Thieves and Fortnite Battle Royale | $249.99 $149 at Amazon

If you don't want the hassle of a physical collection, this All Digital Edition is the best Black Friday Xbox One deal for you. You'll also receive game codes for Minecraft and Sea of Thieves in this bundle, with some Fortnite DLC thrown in for good measure. View Deal

Nintendo Labo - Robot Kit: Nintendo Switch | $59.99 $38 at Amazon

If you're looking for the perfect gift for your kids, the Nintendo Labo is a great one to go for. This cardboard construction kit connects to their Switch and allows them to control a giant robot on the TV. It's a neat idea that challenges their creativity and rewards them with a new game to play at the end of the day.View Deal

PlayStation Plus 12-Month Membership: PS4 (Digital Code) | $59.99 $44.99 at Amazon

If you're going to re-subscribe to PlayStation Plus next year, you may as well stock up early with this $15 off deal that gets you 12-months of online gaming and free titles for $44.99. View Deal

Madden NFL 20 Superstar Edition: Xbox One (Digital Code) | $79.99 $39.99 at Amazon

Football season is coming to a close in February, but the Madden season is only just heating up. With the Superstar Edition of Madden NFL 20 you get the base game plus 7 Gold Team Fantasy Packs and a Small Training Quick Sell Pack to bring you up to speed faster than you can say Troy Polamalu.View Deal

Need for Speed Heat: Xbox One (Digital Code) | $59.99 $38.99 at Amazon

One of the best parts of Black Friday is finding brand-new games at a good discount. Take, for example, this Need for Speed Heat deal that hooks you up with a digital code for the game for $20 off the regular price. View Deal

Assassin's Creed Odyssey: Xbox One | $59 $15 at Amazon

Kingdom Hearts 3 Xbox One | $59 $15 at Amazon

God of War: PlayStation 4 | $19.99 $9.99 at Amazon

God of War is one of the most popular exclusive games available on PS4, and now you can play it yourself for less than $10. We could be seeing a sequel soon, so get yourself on this great deal to prepare.View Deal

Horizon Zero Dawn Complete Edition: PlayStation 4 | $19.99 $9.99 at Amazon

Get yourself the complete edition of one of the PS4's most distinctive exclusives, Horizon Zero Dawn, for this fantastic low price. Like God of War, we're expecting a successor to this any day now, so make sure you're caught up on the world by grabbing this great game in the Black Friday sales.

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Gran Turismo Sport: PlayStation 4 | $19.99 $9.99 at Amazon

This is the only sports game you'll pick up at the new sub-$10 price tag on Amazon, so you should race to get it if you like your motorsports.

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Uncharted: The Lost Legacy: PlayStation 4 | $19.99 $9.99 at Amazon

This is a spin-off to the hugely popular Uncharted series that was equally critically acclaimed, although perhaps didn't see as much audience recognition. If you're a fan of action or adventure games, this half price deal is a bargain.

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Nioh: PlayStation 4 | $19.99 $9.99 at Amazon

If you like Dark Souls-style games, then Nioh is a gem you may have missed - but thankfully you can grab it for less than $10 now! Bear in mind, PlayStation Plus subscribers can pick this game up for free until December 3, so don't buy it if you don't need to.

View Deal

Shadow of the Tomb Raider | Xbox One | PS4 $59 $15 at Amazon

PlayStation 4 controller - Glacier White | $64.99 $38.99 at Amazon

This Glacier White PS4 controller is usually about $5 more than the standard black version, but this weekend you can pick it up at the same $38.99 price tag. That's a great deal on a fantastic looking controller.

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PlayStation 4 controller - Steel Black | $64.99 $39 at Amazon

If you're tired of your boring black controller but don't want to splash too much color around your games room, this Steel Black variant offers a metallic finish that might just fit the bill.

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PlayStation 4 controller - Titanium Blue | $64 $38.99 at Amazon

This is another Black Friday PS4 controller deal straight from the latest lineup of gamepads from Sony. A metallic finish and light color scheme will keep this DualShock 4 from blending with the rest, and at $39.99 this is a great shout.

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PlayStation 4 controller - Rose Gold | $64 $38.99 at Amazon

This is one of the latest PS4 controller color variants to hit store shelves, so this discount is welcome even if it does represent less money saved than some of the others.

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PlayStation 4 controller - Red Camo | $64 $38.99 at Amazon

The Camo series of DualShock 4 controllers tend to divide their audiences. If you're in favor of the more outlandish design, this red version keeps the vivid colors of some of the non-camo versions as well as the $38.99 price tag.View Deal

PS4 Controller - Electric Purple | $64.99 $38.99 at Amazon

Electric Purple isn't a color you see very often, so you'd be mad to miss this great Black Friday PS4 controller deal if you're a fan. Just like the other color variants out there, the purple is fairly bright and vivid so this isn't one for an understated games room.

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PlayStation 4 controller - Blue Camo | $64.99 $38.99 at Amazon

With a 'before' price of $69.99, this Blue Camo version is over $20 off in. It's an excellent deal if you're after the design as you'd be pressed to find it much cheaper anywhere else this weekend.

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Fortnite Neo Versa DualShock 4 Controller Bundle: $38.99 at Amazon

Amazon is offering this great controller bundle for under $40, which includes a code for exclusive Fortnite content: Epic Neo Versa Outfit, Epic Neo Phrenzy Back Bling and 500 V-Bucks.View Deal

PlayStation Gold Wireless Headset: PS4 | $99.99 $69.99 at Amazon

Looking for a solid PS4 headset that won't cost you the earth? Then the Gold Wireless may be for you and, with $30 off its RRp, now is a great time to pick one up. View Deal

Amazon Black Friday Audio Deals

Bose Home Speaker 300: $259 $199 at Amazon

Snag the Bose Home Speaker 300 on sale for $199. The smart speaker produces an impressive 360-degree sound and works with Amazon Alexa and the Google Assistant for voice control.

View Deal

Bose Home Speaker 500: $399 $299 at Amazon

Want that Bose sound with some added smarts? The Home Speaker 500 is a wonderfully rich sounding speaker, with all the connectivity you could require (including voice control) and a nifty screen to keep track of what's playing.

View Deal

Bose Solo 5 TV Soundbar: $249 $199 at Amazon

If you're looking to amp up your TV's sound quality, the Bose Solo 5 is a great fit. With optical audio, Coaxial audio, 3.5 mm aux and Bluetooth support, getting connected is easy and Dialogue Mode makes every word and detail stand out. It's $50 off today on Amazon.View Deal

LG SL5Y 2.1 Channel Sound Bar: $279 $156.99 at Amazon

The other really good soundbar deal going on this week is for the LG SL5Y 2.1 Channel Sound Bar that comes with a subwoofer for $156.99 ($120 off the regular price). It supports DTS Virtual:X for better surround sound and is High Resolution Audio (24bit/96kHz) compatible.View Deal

JBL Bar 3.1 with Subwoofer: $499.99 $299.95 on Amazon

Planning on upgrading to a soundbar this holiday season? Do yourself a favor and grab this 3.1-Channel 'bar from JBL that comes with a subwoofer. This week only it's $200 off on Amazon.View Deal

Sony PS-LX310BT | $199 $148 at Amazon

We don't want to sound like a broken record, but if you're a music fan in 2019 you absolutely need a decent record player, and this turntable from Sony perfectly fits the bill. And, ahead of Black Friday you can get it for just $148.View Deal

Sony SSC55 | $148 $73 at Amazon

The Sony SSCS5 is an excellent pair of bookshelf speakers that can give you excellent sound without hurting your wallet too much. With 6 ohms of impedence and a reinforced woofer, these speakers will last. And, you can get them for just $73View Deal

Sony SSCS8 Center Speaker | $148 $73 at Amazon

If you're in the process of making a nice surround sound system in your living room, you're going to need a good center speaker. And, right now at Amazon, you can get the Sony SSCS8 for just $73.

View Deal

Sony HT-S350 | $279 $148 at Amazon

The Sony HT S350 is an easy solution if you're looking for awesome sound in your home theater setup. Plus, ahead of Black Friday, you can get this awesome soundbar for just $148 at Amazon. Now, you can have a nice 2.1 sound setup without your wallet hating you.View Deal

Amazon Black Friday Wearable Deals

Amazon Black Friday wearable deals

Fitbit Alta HR: $129.95 $92 at Amazon

The Fitbit Alta is a great workout companion. It automatically tracks your steps, distance, calories burned and active minutes, and shows you how to improve your health by comparing your resting heart rate trends to your activity. Unlike the Apple Watch, the Altra tracks your sleep and offers up to 7 days of battery life.

View Deal

Fitbit Ionic smartwatch: $249.95 $199 at Amazon

Get the Fitbit Ionic smartwatch on sale for $199.99 at Amazon. The Ionic watch features GPS technology so you can track pace, distance, and routes and includes a built-in NFC chip for contactless payments.

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Fitbit Versa smartwatch: $199 $119.95 at Amazon

Amazon has the Fitbit Versa smartwatch on sale for $135. That's a $65 discount and the best price we've found for the waterproof smartwatch that tracks activity, workouts, and calories burned.

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Samsung Gear Fit2 Pro Fitness Band: $199.99 $149 at Amazon

The Samsung Gear Fit2 Pro is Samsung's entry into the fitness band space and works great with their smartphones like the Samsung Galaxy S10. It's water-resistant up to 50 meters and works with the most popular fitness apps like Under Armour, Map MyRun and MyFitnessPal.

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Fossil Explorist Gen 4 Smartwatch: $275 $175 at Amazon

If all these smartwatches feel a bit too... dorky, the Fossil Explorist smartwatch is a bit more traditional-looking while still offering essential features like Heart Rate, GPS, NFC, and smartphone notifications. View Deal

Garmin Legacy Hero: at Amazon | 45mm | Captain America | $399.99 $349.99

This is a big smartwatch, themed after Captain America from Marvel's Avengers. Garmin's wearables are all super-strong additions to your life, and this will shield you from being disconnected from your friends, or not knowing how many steps you do in a day. It comes with Avengers-themed watch faces and interface, and a design inspired by Captain America.View Deal

Garmin Legacy Hero: at Amazon | 40mm | Captain Marvel| $399.99 $349.99

This smartwatch is smaller than the aforementioned sibling, themed after Captain Marvel from Marvel's Avengers. It's got all the useful trappings of a Garmin wearable, giving you all the superpowers such a device brings, with some Marvel-themed bonus skins too. It comes with Avengers-themed watch faces and interface, and a design inspired by Captain Marvel.View Deal

Amazon Black Friday Smart Home Deals

Amazon Fire TV Cube $119 $89 on Amazon

The Amazon Fire TV Cube is the ultimate TV improving device, integrating Alexa into a smart speaker that you can command to find shows and fiddle with connected devices.View Deal

Amazon Echo Auto $49 $29 on Amazon

Want Alexa in your car? The Echo Auto connects to the Alexa app on your nearby phone and operates just like a standard Echo speaker, responding to any command in Alexa's database. Its 8 microphones should pick up your voice over music and other car noises - and if your vehicle's sound system isn't up to snuff, the Echo Auto can substitute in with all your favorite streaming tunes.View Deal

Instant Pot IP-DUO80 pressure cooker - stainless steel | $139.95 $99 at Amazon

This Instant Pot is now under $100 at Amazon, a decent saving on the 8-Qt model. The multi-cooker comes complete with all the fast cooking you'd expect from the nation's favorite multi-cooker, but also offers an easy to clean, fingerprint resistant stainless steel design to boot... plus it holds 8 liters of liquid.

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Arlo Pro 2 Wireless Home Security System: $479.99 $269.99 at Amazon

The Arlo Pro 2 Wireless Home Security System helps you watch over your home from your phone or computer without the inconvenience or expense of professional security companies. The cameras record 1080p video with night vision when it gets dark, and are safe for both indoor and outdoor use.

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NestCam Outdoor Security System: $449.99 $248.99 at Amazon

If you want an alternative to Arlo, the NestCam Outdoor Security System is a great option with many of the same specs. The 1080p camera is weatherproof and offers 8x zoom, plus two-way audio. View Deal

Dyson Cinetic Big Ball Upright Vacuum: $599.99 $429.99 at Amazon

If your house is in desperate need of a good vacuuming, check out the top-rated Dyson Cinetic Big Ball Upright Vacuum. Perfect for rooms of all shapes and sizes, this vacuum never loses suction power thanks to its Cinetic tips and doesn't require you to replace or clean filters of any kind.

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iRobot Roomba E5 Robot Vacuum: $379.99 $279 at Amazon

Tired of vacuuming the floors? So were we until we got a robot vacuum. These robot helpers sweep up the mess in your house and then head back to their cradle for a good night's rest. Their High-Efficiency Filter traps 99% of cat and dog allergens, while the 3-stage Cleaning System cleans the dirt and dust on the floor.

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Shark Robot Cleaning System S87: $499.99 $249.99 at Amazon

Can't pick between a robot vacuum and a traditional upright cleaner? With the Shark Robot Cleaning system S87 you don't have to. It's a robot vacuum when you want it and a regular vacuum when you need it. It's $170 off this week on Amazon.

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[SOLD OUT] Dyson V8 Animal Cordless Stick Vacuum Cleaner $499 $199.99 at Amazon

For a limited time, you can save $200 on the top-rated Dyson V8 Animal vacuum. The cordless vacuum cleaner provides up to 40 minutes of run time and features the powerful Dyson digital motor that's engineered to deep clean homes with pets - and it's now $50 more off!

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Hamilton Beach 7-Quart Programmable Slow Cooker $49.99 $34.99 at Amazon

Perfect for upcoming holiday meals, the Hamilton Beach portable slow cooker is on sale. The seven-quart smart slow cooker allows you to cook foods to a specific temperature, keeps them warm when done and even has a handy strap to make things portable.

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Keurig K55/K45 Elite Single Cup Home Brewing System: $169.99 $119 at Amazon

If you haven't bought a Keurig yet, now's the time to do so with this Amazon deal that sees $50 off the price of the Keurig K55/K45. This version is compatible with the most popular Keurig pod sizes (6, 8, 10 oz) and its large water reservoir allows you to brew 6+ cups before having to refill.

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Nespresso by De'Longhi Espresso Machine Bundle: $299.99 $159.09 at Amazon

If you to bring the cafe into your house, this Nespresso machine is the way to do it. The fast-heat system can reach the ideal temperature in 25 seconds, and cools down in minutes. It's also $140 off the regular price, so grab one before it's gone.

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Ring Video Doorbell Pro: $249 $179 at Amazon

Amazon Black Friday Camera Deals

Canon EOS M50 Mirrorless Camera Kit $899 $599 at Amazon

Looking to make the jump from camera phone to something with a bit more oomph? The EOS M50, features a 24.1 Megapixel APS C CMOS sensor and the DIGIC 8 Image Processor to deliver incredible color, clear details, and stunning range.View Deal

Nikon COOLPIX B500 Digital Camera: $299 $226.95 at Amazon

Need a step-up from your camera phone, but don't want to make the full jump to an intense DSLR? The Nikon Coolpix B500, is a 16MP superzoom. letting you get close up to a subject without diminishing quality.View Deal

GoPro Hero5 Black: $250 $169.95 at Amazon

You don't really see them anymore, but this GoPro Hero5 Black deal is fairly good as it gets you a new 4K action sports camera plastic-wrapped and factory sealed. Not only does it take excellent 4K video but it also shoots 12MP photos in Single, Burst and Time Lapse modes. View Deal

GoPro Hero7 Black: $399 $299 at Amazon

If you want something a bit more modern, check out the GoPro Hero 7 that just launched a year and a half ago. The newer version of the camera often sells for $329 on a normal deal day, so getting it for $299 today is a great steal.View Deal

Best Instant Pot deals: succulent dishes, slow-cooking times

Apple Black Friday deals you might have missed

(SOLD OUT) Apple AirPods (2019) with wireless charging case: $199 $154.99 at Amazon

These are the newest non-Pro AirPods, the updated version with a wirelessly charging case, and today's Black Friday discount offers savings of $35. That's a very rare Apple deal, and it's not much more than the older pair of headphones we've listed above.View Deal

(SOLD OUT) *NEW* MacBook Air 2019: $1,099 $899 at Amazon

That said, for just $200 more you can score a brand-new 2019 MacBook Air that has 8GB of RAM and 128GB Storage. What makes the 2019 version better? The dual-core 8th-Generation Intel Core i5 Processor and 13.3-Inch Retina Display with True Tone. At $200 off, we recommend it wholeheartedly.View Deal

(SOLD OUT) MSI GS63VR Stealth Pro | $1,299 $879 at Amazon

This gaming laptop from MSI is using older hardware, to be sure, with its Kaby Lake processor and GTX 1060, but at just $879 you can't argue with the value. Plus, that thin and light design means you can easily take it with you on the go.

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(SOLD OUT) Just Dance 2019: Nintendo Switch | $39.98 $23.65 at Amazon

This is the cheapest we've seen Just Dance 2019 so far, with Amazon offering close to $20 off the game's MSRP. We may see it cheaper on Black Friday but, so far, this is the best price we've seen.View Deal

Consumer groups say the discount day and its cyber Monday counterpart are largely about creating an artificial sense of urgency among shoppers

As black Friday sales sweep across Australia, consumers have been warned to be wary of fake discounts, scams and dodgy overseas sellers – all of which rise during the sale frenzy.

The US-inspired shopping day has established a firm foothold in the local market, across online and traditional retail. But Choice and the Australian Competition and Consumer Commission have warned Australians that sales are a prime time for exploitation and illegal conditions such as “no refunds”.

Jonathan Brown from Choice said consumers should remember that black Friday is just branding.

“Whether it’s click frenzy, black Friday or cyber Monday, the sales tricks used to get us to part with our money are really just a twist on classic sales techniques,” he told Guardian Australia. “It’s all about creating an inflated or artificial sense of urgency so you rush into spending decisions.

Buy Nowt protest urges Yorkshire shoppers to ignore Black Friday Read more

“It’s worth remembering that often sale items are products that have been collecting dust in warehouses. These sales are really about getting dud models or stock out of retailers’ inventories.”

The sense of “impulsive purchasing” can also make consumers more susceptible to sales tricks.

Delia Rickard, the deputy chair of the ACCC, said the regulator had seen a huge explosion in online shopping scams this year.

“We’ve had around 8,000 reported incidents this year, and $4m reported loss,” she said. And that is just the tip of the iceberg. Most people don’t report.”

Black Friday purchases from Australian retailers are subject to the same consumer law as on any other day. .

“By branding these sales as something special or once-off some retailers may try to suggest your consumer rights are voided as a result,” Brown said. “ ‘No refund on sales’ stipulations are illegal in Australia. We suggest brushing up on your consumer rights before key sales periods and complain to the ACCC if you see particularly egregious practices.”

Buying from overseas could provide less protection.

Black Friday UK: just one in 20 discounts are genuine, research finds Read more

“If you’re accessing black Friday deals from overseas jurisdictions you may find it difficult to assert your rights if the company has no Australian base,” Brown said.

Choice have put out a guide to black Friday and consumer rights.

“If it’s too good to be true, avoid it,” Rickard said. “My personal rule is to use sites you understand and trust. If you are going anywhere else, don’t spend more than you can afford.

“Look at the payment mechanism. If they ask for payment in a cyber currency, Western Union, money transfers, those sorts of things, even gift cards happens these days. That is also going to be a tip off.”

The ACCC and Choice also warned that some products being shipped in from overseas could have safety concerns, due to Australia’s “incredibly weak” product safety laws.

“Choice particularly warns against buying children’s toys, electronic accessories and cosmetics from overseas retailers,” Brown said. “If you order products from overseas, you risk having a ticking time bomb in your home.”

Brown said local sellers could not be relied on to be safe either – Australian retailers have experienced a tripling of product recalls in the past 20 years.

If you hadn't noticed Amazon's Black Friday sale is well underway, and customers in the UK have been busy shopping the hundreds of thousands of deals since the sale began on November 22nd… but which Black Friday deals have been the most popular?

There have been tens of thousands of ‘Lightning Deals’, many of which were reported on by T3. These deals are available in limited quantities, for a matter of hours, with new deals becoming available as often as every five minutes.

There really has been a deal for everyone, from blockbuster iPad and console deals, to niche products most people have never heard of.

It has been a mega year for deals, with customers ordering more than 90,000 books and over 70,000 sports products.

There have been a few stand out deals, however, and these have been the most popular products over Black Friday.

Best selling toys include the L.O.L Surprise! Glitter Globe Ball and LEGO Technic Bugatti, while popular books include Me: Elton John’s Official Autobiography and David Walliams’ The Beast of Buckingham Palace.

There have been a few stand out deals, and guess what, some are still in stock!

You can check out the best-selling Amazon products below, but be quick Amazon's Black Friday sale ends at 23:59 tonight.

Black Friday deals from around the web

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