On Thursday night, while making an appearance at OVO signees Majid Jordan’s show, Drake announced a new single would be released within the next 24 hours.
“The reason I’m here tonight is because I’m back in the city finishing my album,” he explained to the audience. “I’ve got a new single dropping tomorrow night too, just in case you got some free time.”
He not only delivered on the promise of a single within 24 hours, he also released accompanying music video for “Nice For What,” a Murda Beatz production featuring a sample of Lauryn Hill’s “Ex Factor.” The video features cameos from Issa Rae, Misty Copeland, Rashida Jones, Tracee Ellis Ross, Tiffany Hadish and more.
“Maybe getting back to my regular life will humble me, I’ll be back 2018 to give you the summary,” Drake rapped on the final bars of More Life. Apparently, meant every word.
Since the beginning of 2018, Drake has dominated charts, playlists and radio airwaves. “God’s Plan,” one half of the Scary Hours EP he released in January, has already topped Billboard’s Hot 100 charts. Its accompanying video, in which Drake gives nearly $1 million away to students and families in need, has racked up over 340 million views since its arrival in February.
But chart domination doesn’t seem to enough to satisfy the Toronto rapper. In 2018, he tied with Eminem on the FORBES Five list, bringing in $100 million the year prior thanks to touring and an equity stake in Virginia Black whiskey.
Though Drake hasn’t announced a date for the album, one can hope he’ll make good on his promise before the day's end.
About “Nice For What”
“Nice For What” is Drake’s third single of 2018, coming after the Scary Hours EP in January.
Throughout the song, Drake speaks about female empowerment in the digital age. Women can be found trying to gain a following and live in the light, but that also comes with some resistance and hate. Despite what they go through, Drake shows that he understands and appreciates the hustle.
It was first teased by Lauryn Hill’s son, Joshua Marley on social media in early March of 2018 under the name “Showin' Off.”
Drake speaks onstage during the 2016 MTV Video Music Awards at Madison Square Garden on Aug. 28, 2016 in New York City.
Congrats to everyone on your new Instagram captions!
Drake surprised the world with the drop of new single "Nice For What" late last night (April 6), and any given social media feed was flooded with excitement and praise (and quips from a few haters) for the track.
Many were mesmerized by the visual -- which features Tiffany Haddish, Zoe Saldana, Issa Rae, Olivia Wilde, Black Panther's Letitia Wright and more -- and noted that his bars provide tons of material for Instagram captions to take your selfies into summer.
Here's a handful of the reactions "Nice For What" inspired.
Rihanna probably just now read Drake’s text about appearing in the Nice For What video — THE HOOD ORACLE (@MADBLACKTHOT) April 7, 2018
Drake made a song about fly women doing their own thing, with fly independent women in the video, directed by a fly independent woman over a beat sampling Lauryn Hill's "Ex-Factor"
This is basically Beyoncé's "Single Ladies" as a rap song
Genius. — #drumzplease (@JoeyDrumzSA) April 7, 2018
God's Plan
Look Alive
Nice For What
Drake vs 2018 pic.twitter.com/FpODECnPDq — Drake (@DrakeBible_) April 7, 2018
If you think I’m going to use Drake’s ‘Nice For What’ lyrics on all my instagram pictures...
You’re absolutely right! — Tolly (@tolly_t) April 7, 2018
Cardi and Drake back to back. Chicks running outta room in their notes for IG captions. — Negan (@AskTrillAC) April 7, 2018
Man between Cardi and Drake ladies are gonna have way too many captions this summer ---- — Donovan Mitchell (@spidadmitchell) April 7, 2018
People really understate this. Drake literally influences maybe 78% of all instagram captions. Fact. https://t.co/cdDpnuLRFJ — Dr Love. (@illWayne) April 7, 2018
drake and cardi have me set till summer for captions. — A (@aliyahmariabee) April 7, 2018
For real @Drake going double vibranium when his album comes out just off of gods plan and nice for what streams — Derek (@bknr1) April 7, 2018
Drake’s news song has cleared my skin, watered my crops, filed my taxes and cured my illness. pic.twitter.com/VJrU5PuQ6u — Daniel Calderon (@Dan_soy23) April 7, 2018
Drake is about to replace his #1 hit with another #1 hit. — -- (@Dr_Sweets23) April 7, 2018
Drake's new single got me like pic.twitter.com/NfDfARLdog — Mark -- (@m4rk_theshorty) April 7, 2018
Looking at all the beautiful black women in this Drake video like pic.twitter.com/nj9Ir62HiJ — You're moving mad (@BigGucci_Idz) April 7, 2018
New drake music means new lyrics to text females and try to get out the friendzone. — Trapa Fasa (@trapafasa) April 7, 2018
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