BTS Tease Next Album In 'Love Yourself' Series With 'Euphoria' Theme Video
Korean septet BTS surprised fans on Thursday, April 5, with the release of a nine-minute long video hinting to the theme of their next album.
Titled "Euphoria: Theme of Love Yourself Wonder," the clip appears to dub the band’s upcoming album Love Yourself: Wonder, a follow-up to last year’s record-breaking EP Love Yourself: Her. The song “Euphoria” is revealed halfway through the video, following a dramatic introduction featuring Debussy’s “Clair De Lune.” A bright synth-pop tune with trop house leanings, it’s the first track of what is expected to be BTS’ second Love Yourself EP.
No release date for BTS' next album has been announced.
The "Euphoria" video opens up with BTS’ V jumping into the ocean, and features a variety of dark scenes, including Jungkook getting beaten up, along with members getting caught in fires and trapped in rooms. Jin alone seems separate from the dark imagery, and instead is left recalling the memories of the seven men together, while Jungkook peers off into the distance. A sudden drop and cinematic shift reveal “Euphoria,” which acts as a soundtrack to scenes of the band members playing around with one another in what appears to be a run-down factory yard. The song ends as the seven men appear together at the seaside where V jumped, with the Debussy tune returning while Jin peers into a video camera and smiles, even as V is seen in the water.
The video ends with “Euphoria” playing over the credits, which reveal that the new song was produced by Jordan “DJ Swivel” Young with Candace Nicole Sosa, Melanie Joy Fontana, BigHit Entertainment founder “Hitman” Bang Si Hyuk, Supreme Boi, Adora, and RM.
Both album titles, Her and Wonder, are derived from the Chinese characters that refer to a literary technique the band has previously highlighted as the Love Yourself series’ theme. Fans of BTS previously guessed that "Wonder" as well as "Tear" and "Answer" will follow Her, and aligned different related terms to serve as intro tracks, much as how “Serendipity” preceded Her. The theory appears to be correct, given that Wonder was paired with “Euphoria.”
bighit released the highlight reels "起承轉结" but the first mini album came and it started of with "承".. now it all makes sense. we're getting 4 mini albums
起; WONDER (intro: euphoria)
承; HER (intro: serendipity)
轉; TEAR (intro: singularity)
结; ANSWER (intro: epiphany) — pau (@B70613) December 3, 2017
The new video comes the same week that BTS released their Face Yourself album in Japan, which has steadily stayed within the top 5 of the U.S iTunes Albums chart ever since its release on Tuesday. It also comes a day after BTS' label, BigHit Entertainment, saw an investment around $190 million from Netmarble Games, making the gaming company BigHit's second-largest shareholder.
As of April 6, ARMY is officially in BTS comeback preparation mode.
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Today at midnight KST, BTS released a beautiful, moving video entitled “Euphoria: Theme of Love Yourself 起 Wonder,” which many fans are seeing as the beginning of BTS’s lead-up to their much-anticipated comeback.
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The “起” in the title of the video means “start” or “introduction,” and it’s the first character in a phrase that describes the structure of a classic narrative. The character for their fall 2017 mini album “Love Yourself 承 Her” was the second character in the phrase, which means “development,” and the members explained in the past that their releases in the “Love Yourself” series will be coming out in a non-chronological order.
BTS’s social media accounts now changed to a new color scheme and including the text “Love Yourself 起 Wonder.”
The new “Euphoria” video for “Love Yourself 起 Wonder” introduces a gorgeous track sung by Jungkook, as well as continues to tell the story that has run throughout many of their releases. Of course, the task of figuring out just how “Euphoria” connects to the storyline of their previous videos has been left up to their fans ARMY.
The level of excitement and curiosity all over the world about BTS’s new video is illustrated by how “Euphoria” is currently the No. 1 worldwide trending topic on Twitter!
With over 2 million tweets using the hashtag so far, ARMY is showing a whole range of reactions to the surprise video.
Some ARMYs immediately went into investigation mode and came up with some theories and insights.
What if Seokjin’s flower petals are a port key for when he needs to time travel. Everytime he needs to go, he plucks a few petals from the fresh vase and lights them in order to travel to where he needs to go.#Euphoria pic.twitter.com/60jtcADRaZ — réh (@badhoneyboy) April 5, 2018
Jin changed the timeline so Taehyung wouldn't be a murderer that's why on the second shot Hoseok is there instead of the corpse, but changing Hoseok meant leaving Jimin alone in the mental facility #Euphoria I believe this because both shots have the same composition pic.twitter.com/hBIoPCmYNo — ella (is filming?) (@minjiiminie) April 5, 2018
LISTEN Y'ALL HYYH
起: Wonder (#EUPHORIA)
承: Her (SERENDIPITY)
轉: Tear (SINGULARITY)
结: Answer (EPIPHANY) BOY MEETS WHAT
W- onder
H- er
A- nswer
T- ear Lyrics from Her: Outro
내 모든 WONDER
에 대한 ANSWER
I call you her, HER
Cause youre my tear, TEAR#LOVEYOURSELF_WONDER pic.twitter.com/wiKwwh4zZl — #BT21PHxJIL PRE ORDER ? (@BUNNYH0PE) April 5, 2018
Others are giving everyone the feels when they share things they’ve noticed in the video.
i got goosebumps and also tears #Euphoria pic.twitter.com/mxhA6xXXzY — tatiana loves bts (@natgnab13) April 5, 2018
You want to know whats sad? Jimin celebrating his birthday but realises that he's really alone #Euphoria pic.twitter.com/KmkHuq0KWd — Rv | EUPHORIA LY: 'Wonder' (@namjoonsswiftie) April 5, 2018
this time is Jungkook the one who run to his hyungs and reach them #Euphoria @BTS_twt pic.twitter.com/ukwSatGinC — ℓunie (@snowberrytae) April 5, 2018
THE SCENE WHERE NAMJOON REACHES OUT HIS HAND TO TAEHYUNG GETS ME IM SOBBING
3 YEARS GONE JUST LIKE THAT CAN YALL BELIEVE IT #EUphoria pic.twitter.com/km9DqaurI0 — euphoria (@namjoonults) April 5, 2018
More ARMYs have spotted some equally important things.
Overall, the new video’s got everyone like:
Mood#Euphoria pic.twitter.com/3n9PDF6e0p — ~ F i r e ?| You got the best of me ⚜️ (@MaricucciaPaf) April 5, 2018
What are your thoughts after the release of the “Euphoria” video? Let us know below!
